Senior AI-Driven SEO & Discovery Lead

Lennox; Richardson (TX); On-site; USD 125,000 - 164,000; Full time

Benefits offered by this job

Tuition reimbursement

Health plan (medical, dental, vision)

401(k) retirement plan

Leave benefits

Job summary

Lennox is seeking a Lead SEO & AI Search Optimization Specialist to own and elevate our enterprise search and AI-driven discovery across engines and AI-powered experiences. You will define roadmaps, guide cross-functional teams, and drive measurable growth in visibility, traffic, and conversions.

You will partner with marketing, UX, product, content, and engineering to embed best practices, optimize content architecture, and monitor discoverability KPIs to inform strategic decisions and

Qualifications

• 8-10+ years of experience in SEO, AI search optimization, digital discoverability, content strategy, search analytics, or related disciplines.
• Bachelor’s degree in marketing, communications, business, information systems, digital technology, or a related field, or equivalent practical experience.
• Working knowledge of AI-driven discovery experiences including AI Optimization (AIO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO).
• Experience evaluating brand visibility across AI-powered platforms like ChatGPT, Gemini, Copilot, Perplexity.

Responsibilities

• Own and evolve Lennox's enterprise search and AI discovery strategy across traditional search engines and AI-powered experiences.
• Lead SEO, AIO, AEO, GEO, entity optimization, structured content, and AI retrieval readiness.
• Build and manage roadmaps aligning with business goals and measurable outcomes.
• Guide technical discoverability strategy and collaborate with engineering for implementation.
• Define and monitor discoverability KPIs such as organic visibility, AI citation frequency, and traffic.
• Translate trends into practical testing strategies and content recommendations.

Skills

SEO

AI search

Digital discoverability

Content strategy

Search analytics

Roadmap planning

Cross-functional collaboration

Technical SEO

Entity optimization

Content optimization

Education

Bachelor’s degree in Marketing/Business/Info Systems

Tools

Google Search Console

Google Analytics

BrightEdge

Semrush

Ahrefs

Screaming Frog

Looker Studio

Profound

Peec AI

Goodie AI

Job description

Lennox is seeking a Lead SEO & AI Search Optimization Specialist to own and elevate our enterprise search and AI-driven discovery across engines and AI-powered experiences. You will define roadmaps, guide cross-functional teams, and drive measurable growth in visibility, traffic, and conversions.

You will partner with marketing, UX, product, content, and engineering to embed best practices, optimize content architecture, and monitor discoverability KPIs to inform strategic decisions and