Lead SEO & AI Discovery Strategist

Lennox International; Richardson (TX); On-site; USD 125,000 - 164,000; Full time

Benefits offered by this job

Tuition reimbursement

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

8 weeks paid birthing leave

2 weeks paid bonding leave

Life and long-term disability

Job summary

Lennox International, a global HVAC leader, seeks a Lead SEO & AI Search Optimization Specialist in Richardson, TX. You will own enterprise search strategy, guide teams across marketing, UX, product, content, and engineering, and elevate AI-driven discovery and content optimization to drive growth.

The role combines strategic ownership with hands-on execution, shaping roadmaps, prioritizing work, and delivering measurable improvements in visibility, traffic, and conversions in a dynamic digital

Qualifications

• 8-10+ years of experience in SEO, AI search optimization, digital discoverability, content strategy, search analytics, or related disciplines.
• Experience evaluating brand visibility across AI-powered discovery platforms.

Responsibilities

• Own enterprise search and AI discovery strategy across traditional search engines and AI-powered experiences.
• Lead SEO, AIO, AEO, GEO initiatives and guide cross-functional teams.
• Define roadmaps and communicate KPIs for organic visibility, AI citations, and conversions.
• Partner with product, content, and engineering to improve discoverability and AI retrieval.

Skills

SEO

AI search optimization

Content strategy

Technical SEO

Structured data

Entity optimization

Backlog management

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, business, information systems, digital technology, or related field

Tools

Google Analytics

Google Search Console

BrightEdge

Semrush

Ahrefs

Screaming Frog

Job description

Lennox International, a global HVAC leader, seeks a Lead SEO & AI Search Optimization Specialist in Richardson, TX. You will own enterprise search strategy, guide teams across marketing, UX, product, content, and engineering, and elevate AI-driven discovery and content optimization to drive growth.

The role combines strategic ownership with hands-on execution, shaping roadmaps, prioritizing work, and delivering measurable improvements in visibility, traffic, and conversions in a dynamic digital