Hybrid AI Discovery SEO Lead for Web Platforms

LinkedIn; California (MO); Hybrid; USD 170,000 - 278,000; Full time

Job summary

LinkedIn is seeking a Web Platform Search Optimization Lead to own how our web properties are structured for AI-era discovery at scale. You’ll ensure AEM implementations maximize crawlability, metadata quality, and AI visibility across marketing sites, microsites, and Help Center.

You’ll collaborate with SEO, Content, Web Engineering, and SSO teams to build durable standards, automated validation, and scalable systems that embed optimization into daily operations.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years in web marketing, performance marketing, UX, SEO, or equal experience.
• Experience with enterprise CMS and scalable templates.

Responsibilities

• Own platform-level search and AI discovery optimization for LinkedIn web properties.
• Define scalable standards across AEM Sites and AEM Guides for discoverability.
• Monitor site health and translate findings into prioritized action plans with partners.
• Advise on platform migrations, ensuring traffic stability and long-term discoverability.
• Guide migration decisions, including redirects and content pruning.
• Build automated validation systems and AI-assisted workflows for optimization.
• Partner on AI automation to systematize optimization workflows.
• Act as accountable for platform optimization standards and documentation.
• Lead integration of AEM with APIs and tooling to scale optimization.

Skills

AI Fluency

Strategic Thinking

Cross-Team Collaboration

Stakeholder Management

Data Analysis

Education

Bachelor's degree in Marketing, Business, or related field

Job description

LinkedIn is seeking a Web Platform Search Optimization Lead to own how our web properties are structured for AI-era discovery at scale. You’ll ensure AEM implementations maximize crawlability, metadata quality, and AI visibility across marketing sites, microsites, and Help Center.

You’ll collaborate with SEO, Content, Web Engineering, and SSO teams to build durable standards, automated validation, and scalable systems that embed optimization into daily operations.