Senior AI-Driven Marketing Automation & Digital Experience

EBSCO Information Services, Inc.; Baton Rouge (LA); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical and Dental Insurance

Retirement Savings Plan

Paid Parental Leave

Holidays and PTO

Mentoring Program

Job summary

EBSCO Information Services, headquartered in Ipswich, MA, is looking for a Sr. Marketing Automation Specialist — Digital Experience.

In this role, you will shape the digital journeys that connect website engagement with ongoing marketing interactions in HubSpot. Your responsibilities include designing AI-enabled digital journeys, mapping customer journeys, and identifying next-best actions based on prospect behavior.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years of hands-on experience with HubSpot Marketing Hub.
• Experience designing HubSpot workflows and nurture programs.

Responsibilities

• Design and implement AI-enabled digital journeys across the website and HubSpot.
• Map customer journeys and build nurture programs to engage prospects.
• Maintain QA and documentation for major automations.

Skills

Marketing Operations

HubSpot Marketing Hub

Data Analysis

Digital Advertising

Documentation Skills

Tools

HubSpot

Website Analytics

CRM Integrations

Tracking Scripts

Job description

EBSCO Information Services, headquartered in Ipswich, MA, is looking for a Sr. Marketing Automation Specialist — Digital Experience.

In this role, you will shape the digital journeys that connect website engagement with ongoing marketing interactions in HubSpot. Your responsibilities include designing AI-enabled digital journeys, mapping customer journeys, and identifying next-best actions based on prospect behavior.