Senior AI-Driven Digital Marketing Lead

Syufy Group

San Rafael (CA)

On-site

USD 99,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Annual incentive bonus

PTO

Full benefits package

401K with dollar for dollar match up

Job summary

Syufy Enterprises seeks a Senior Digital Marketing Associate to execute and optimize digital campaigns across Villa Sport, Villa Sport Fitness, SyRES Properties, West Wind Drive-Ins, Santa Cruz Cinema, Peacock Gap Golf Club, and future brands. You will report to the CMO and partner with the Digital Marketing Director to drive performance and scale AI-driven initiatives.

Ideal candidates bring 5+ years in digital marketing with strong AI fluency, CRO, SEO, CRM, and analytics skills, plus

Qualifications

Bachelor's degree or equivalent experience in Marketing, Communications, Business, or related field.
5+ years of experience in digital marketing, demand generation, CRM, performance marketing, or related disciplines.
Proven experience managing and optimizing digital marketing campaigns across paid search, paid social, display, email, SMS, and customer acquisition channels.
Strong knowledge of Google Ads, Meta Ads Manager, GA4, Looker Studio, and related reporting platforms.
Experience with CRM and marketing automation platforms, including customer segmentation, lead nurturing, and lifecycle marketing campaigns.
Experience managing websites, landing pages, conversion optimization initiatives, and digital user experiences.
Familiarity with SEO, local search optimization, reputation management platforms, and emerging AI search platforms.
Demonstrated AI fluency, including the use of Microsoft Copilot, ChatGPT, Gemini, Canva AI, and other emerging marketing technologies.
Strong analytical, problem-solving, and project management skills.
Excellent written, verbal, and presentation skills.
Ability to manage multiple brands, stakeholders, and priorities in a fast-paced environment.
Experience supporting multi-location consumer-facing brands in hospitality, fitness, entertainment, retail, real estate, or related industries is preferred.

Responsibilities

Plan, execute, and optimize digital marketing campaigns across search, social, display, email, SMS, and emerging digital channels.
Partner with the Digital Marketing Director to support digital strategy and performance across multiple brands.
Manage lead generation initiatives and marketing funnels that drive memberships, ticket sales, leasing activity, reservations, and customer engagement.
Monitor, analyze, and report on campaign performance, lead quality, conversion metrics, customer acquisition costs, and ROI.
Support website management, content updates, UX improvements, landing page creation, and conversion optimization.
Manage email marketing, marketing automation, CRM campaigns, and customer journey initiatives.
Conduct competitive research, market analysis, audience research, and customer insight projects.
Support SEO, local search optimization, reputation management, review platforms, and AI search visibility initiatives.
Leverage AI-powered tools and emerging marketing technologies to accelerate research, campaign development, reporting, content creation, workflow automation, and overall marketing effectiveness while maintaining brand quality and governance.
Evaluate and recommend new digital marketing technologies and AI solutions.
Collaborate with creative, operations, property, club, entertainment, and leadership teams.
Assist with acquisitions, new business ventures, lease-ups, club openings, grand openings, and growth initiatives.
Maintain dashboards and provide regular performance reporting and recommendations.