Head of AI-Driven Digital Marketing

AvePoint; New York (NY); On-site; USD 200,000 - 270,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Unlimited PTO

Equity / RSUs

Job summary

AvePoint is seeking a senior marketing leader to shape our AI-driven digital strategy in the US market from New York. You will own SEO, AEO/GEO, paid media, and website optimization, partnering with Brand, Demand Gen, and AR to improve AI answer surfaces and citation frequency.

You’ll lead technical SEO, GA4 reporting, and ABM-enabled campaigns, driving pipeline and performance across global regions. Strong analytics and executive communication are essential.

Qualifications

• 8+ years of B2B digital marketing experience with senior leadership in paid media, SEO, and web.
• Proven track record building AI-driven search visibility and content strategy for enterprise brands.
• Deep expertise with GA4, Google Ads, LinkedIn, and SEO tooling (Ahrefs, SEMrush).
• Experience integrating ABM tools (6sense, Bombora, Clearbit Reveal) into demand gen workflows.
• Strong analytics, hypothesis testing, and data-driven storytelling for ELT audiences.

Responsibilities

• Define and own AvePoint’s AI-driven SEO, AEO, and GEO strategy across major platforms.
• Lead technical SEO improvements: site architecture, Core Web Vitals, and schema markup.
• Oversee paid media budgets across regions with accountability for MQL volume and CPA targets.
• Collaborate with Brand, Demand Gen, and AR to improve AI answer surface citations and conversions.
• Build AI-assisted content workflows and measure impact on pipeline and revenue.

Skills

Strategic leadership

Paid media strategy

SEO & AEO/GEO

Data analysis

Cross-functional collaboration

Executive communication

Experimentation

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Ads

LinkedIn Ads

Ahrefs

SEMrush

Marketo

Dynamics 365

6sense

Bombora

Clearbit Reveal

Job description

AvePoint is seeking a senior marketing leader to shape our AI-driven digital strategy in the US market from New York. You will own SEO, AEO/GEO, paid media, and website optimization, partnering with Brand, Demand Gen, and AR to improve AI answer surfaces and citation frequency.

You’ll lead technical SEO, GA4 reporting, and ABM-enabled campaigns, driving pipeline and performance across global regions. Strong analytics and executive communication are essential.