Senior AI-Driven Demand Generation Leader

Ensora Health; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Ensora Health is seeking a Sr. Demand Generation Manager to own strategy and execution for new logo acquisition, building scalable, data-driven demand programs across paid, organic, content, webinars, and events using AI-enabled tools.

This role is ideal for an AI-forward marketer who designs full-funnel campaigns, collaborates with Sales and RevOps, and measures impact by pipeline and revenue. Strong analytics are essential to optimize performance.

Qualifications

• 5+ years of B2B demand gen with pipeline ownership.
• Proven track record building scalable, data-driven programs.
• Experience with AI-enabled marketing tools and automation.

Responsibilities

• Own marketing-sourced pipeline and new logo revenue targets with direct accountability for performance.
• Build and scale full-funnel demand programs across paid, organic, content, webinars, and events.
• Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization.
• Develop sophisticated audience segmentation by practice size, geography, and real-time buying signals.
• Design, operate, and optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff.
• Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, emails, and timing across funnel stages.
• Collaborate with Product Marketing to translate positioning into high-performing campaign messaging for therapists and practice owners.
• Partner with Sales and RevOps to ensure clean attribution and revenue-linked reporting.
• Manage the demand generation budget with a data-first approach.

Skills

Demand generation

Pipeline ownership

Analytics

Collaboration

AI in marketing

Education

Bachelor's degree in Marketing/Business

Tools

HubSpot

Salesforce

Google Analytics

Job description

Ensora Health is seeking a Sr. Demand Generation Manager to own strategy and execution for new logo acquisition, building scalable, data-driven demand programs across paid, organic, content, webinars, and events using AI-enabled tools.

This role is ideal for an AI-forward marketer who designs full-funnel campaigns, collaborates with Sales and RevOps, and measures impact by pipeline and revenue. Strong analytics are essential to optimize performance.