Senior AI Citation & Offsite Growth Lead

SKE Risepoint; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Risepoint is seeking a senior SEO/DPR leader to shape how online programs are discovered and cited as AI becomes a primary gateway for student exploration. You will build and oversee a vendor network for outreach, link development, and content placement, with clear expectations and measurable outcomes.

You will map which publications and third-party sites AI engines reference, crafting a roadmap for where outreach should focus and how investments should adjust based on performance.

Qualifications

• 5+ years of SEO or digital PR experience.
• Experience translating AI/search insights into outreach priorities.
• Proven track record building publication relationships and earned coverage.

Responsibilities

• Vendor Management – manage outreach, link development, and content placement with budgets and deliverables.
• AI Citation Research & Target Identification – map publications and sites cited by AI engines and prioritize outreach targets.
• Digital PR – conduct ongoing outreach to editors and webmasters to earn mentions and links.
• Outreach & Citation Strategy – own offsite citation strategy to drive enrollment growth and ROI.
• AI Visibility Reporting & Intelligence – monitor AI responses and translate findings into actionable strategies.
• Cross-Functional Collaboration – align outreach with SEO/AEO, Content, Brand Strategy, and Marketing teams.

Skills

SEO

Digital PR

Vendor management

Outreach

Analytics

Cross-functional collaboration

Communication

Tools

Profound

Ahrefs Brand Radar

DataForSEO AI

Job description

Risepoint is seeking a senior SEO/DPR leader to shape how online programs are discovered and cited as AI becomes a primary gateway for student exploration. You will build and oversee a vendor network for outreach, link development, and content placement, with clear expectations and measurable outcomes.

You will map which publications and third-party sites AI engines reference, crafting a roadmap for where outreach should focus and how investments should adjust based on performance.