Senior Affiliate Marketing Manager

Rula; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work in US

401(k)

Health insurance (medical, dental, and

Vision

Parental leave

EAP

Home office equipment

Non geo-locked compensation

Job summary

Rula is seeking a Sr. Affiliate Marketing Manager to own the affiliate channel end-to-end, including forecasting, partnerships, and patient journey to achieve acquisition goals.

You’ll manage a team and external contractors, grow publishers, and safeguard channel integrity through disciplined audits. You will collaborate with Analytics, Finance, and Provider Success, communicating clearly with leadership to diagnose issues and drive decisive actions.

Qualifications

• Data-driven, ROI-focused affiliate programs and budgeting experience.
• 8+ years direct affiliate marketing program management.
• Experience with major affiliate platforms and onboarding/tracking setup.
• Proven leadership of VAs or specialists and remote teams.
• Experience with Looker or equivalent BI tools for analytics.
• Experience recruiting and managing publisher/affiliate partners.

Responsibilities

• Own affiliate channel end-to-end: decisions, forecasting, roadmap, patient journey.
• Recruit, scale, and optimize high-quality publishers, monitor performance.
• Ensure channel integrity via fraud/quality auditing and compliance.
• Collaborate with Analytics, Finance, and Provider Success to drive outcomes.
• Communicate with leadership and stakeholders to diagnose issues and actions.

Skills

Affiliate marketing

Budget management

Cross-functional collaboration

Data-driven decision making

Looker/BI tools

Publisher recruitment

Fraud/compliance auditing

Team leadership

Tools

Impact

Commission Junction

Rakuten

Partnerize

Looker

Freshpaint

Segment

Job description

• We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale
• This is a critical channel for Rula’s patient marketing team
• You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants
• This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing
• You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders
• You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success
• You should be comfortable communicating with leadership including the executive team. And you have the drive to win!

Benefits

• The ability to work remotely from any location in the US
• Two company-wide shut-down weeks a year for self-care
• Access to 401(k) personal retirement plan
• Medical, dental, and vision employer insurance plans
• Paid parental leave to support you and your family
• Employee Assistance Programs (EAP) through our insurance
• The equipment you need for your home office
• Pay and benefits that aren’t geo-locked

Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)Experience directly managing large budgets / partner spend, i.e. $1M+ per monthExperience working with cross-functional partners including Finance and Analytics to improve channel outcomesExperience with affiliate tracking, attribution, and fraud / compliance auditingExperience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes8+ years of related professional experience directly executing and managing affiliate marketing programsAffiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization leversWhile having the preferred qualifications enhances your candidacy, having all of them is not mandatory.Hands-on experience with ImpactExperience leading a team, VAs, or one or more specialistsExperience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like AmazonProficiency with Looker or equivalent data visualization toolsTrack record of building / leveraging AI agents to automate affiliate operationsProficiency with first-party data integration tools like Freshpaint, Segment, etc