Senior Ads Measurement Strategist

Netflix, Inc.; New York (NY); On-site; USD 180,000 - 295,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) with employer match

Stock option program

Disability programs

Health savings and flexible spending

Family-forming benefits

Paid time off

Job summary

Netflix, Inc. is seeking a Measurement Specialist to evaluate the impact of advertiser campaigns using first- and third-party measurement solutions. You will deliver expert consultation, drive end-to-end studies, and synthesize results into actionable recommendations across priority verticals.

The role emphasizes collaboration with Sales, client stakeholders, and internal analytics teams to create compelling narratives and scalable insights for Netflix Ads.

Qualifications

• 4–6+ years of experience running campaign measurement studies in a digital advertising environment.
• Strong understanding of causal measurement methodologies (brand lift, conversion lift, MMM-based insights).
• Demonstrated ability to manage projects end-to-end, including external vendors and cross-functional teams.
• Excellent communication skills, translating data into clear insights for technical and non-technical audiences.
• Curiosity about advertising effectiveness and client goal attainment.
• Experience evaluating and diagnosing MMM performance and translating findings to actionable recommendations.
• Experience leveraging AI tools to improve efficiency, scale analysis, and deliver client-ready insights.
• Experience across verticals such as Financial Services, Insurance, Travel, Auto is a plus.

Responsibilities

• Execute measurement studies using first- and third-party solutions to assess campaign effectiveness against goals like brand lift, consideration, and conversion.
• Scale and support pre-sales insights with internal tools; customize materials when needed for business impact.
• Develop and deliver SME guidance for priority advertisers within your verticals, building a cohesive Netflix Ads narrative.
• Collaborate with Sales to align on advertiser goals and needs.
• Engage client-side stakeholders with analytics and research teams to understand evolving measurement requirements.
• Develop measurement recommendations aligned with client and Netflix interests.
• Support learning agendas and playbooks for assigned verticals.
• Oversee full lifecycle of studies: sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.
• Translate complex outputs into actionable insights and compelling stories for advertisers and internal teams.

Skills

Campaign measurement

Causal measurement

Project management

Data storytelling

AI tools in analytics

Strong communication

Job description

Netflix, Inc. is seeking a Measurement Specialist to evaluate the impact of advertiser campaigns using first- and third-party measurement solutions. You will deliver expert consultation, drive end-to-end studies, and synthesize results into actionable recommendations across priority verticals.

The role emphasizes collaboration with Sales, client stakeholders, and internal analytics teams to create compelling narratives and scalable insights for Netflix Ads.