Product Manager, Ads Experimentation & Incrementality

Netflix; Los Angeles (CA); On-site; USD 495,000 - 669,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) with employer match

Stock options

Disability programs

HSA & FSA

Family-forming benefits

Life and serious injury benefits

PTO & flexible time off

Job summary

Netflix is seeking a Product Manager for the Ads Platform who will own ads experimentation and incrementality measurement. You will work with engineering, UX and data science to ship measurement products for advertisers, agencies and partners, and prioritize a roadmap to maximize adoption and impact.

The role emphasizes causal inference expertise, experience with TV/CTV measurement, and collaboration across Sales, Ops, and Legal to bring products to market.

Qualifications

• 8+ years of Product Management experience with a proven record of launching and scaling 0-1 products.
• Strong experimental design & causal inference knowledge: randomization, power analysis, sample size, MDE, holdout methodology, statistical significance.
• Ability to apply advanced causal inference methods beyond A/B testing, including multi-armed bandit theory.
• Delivered a roadmap and executed on ads experimentation and incrementality measurement products.
• Has a thorough understanding of ads measurement, conversion ingestion, and identity ecosystems, including CTV experience.
• Has experience collaborating with advertisers, agencies, measurement partners, and publisher sales and measurement analyst teams.

Responsibilities

• Partner with engineering, UX and data science to launch experimentation and incrementality measurement products for advertisers, agencies, and measurement vendors.
• Prioritize the product roadmap and craft long-term strategy to provide relevant measurement to Netflix’s advertisers.
• Collaborate with cross-functional teams (sales, measurement analysts, ad operations, marketing, policy, legal) to bring products to market and drive adoption.
• Be an expert on methodologies like Conversion Lift, Brand Lift, A/B Testing, and Multi-armed bandit approaches.

Skills

Experimentation

Incrementality

Causal inference

A/B testing

Multi-armed bandit

Product management

Job description

Netflix is seeking a Product Manager for the Ads Platform who will own ads experimentation and incrementality measurement. You will work with engineering, UX and data science to ship measurement products for advertisers, agencies and partners, and prioritize a roadmap to maximize adoption and impact.

The role emphasizes causal inference expertise, experience with TV/CTV measurement, and collaboration across Sales, Ops, and Legal to bring products to market.