Product Marketing Lead — Ad Tech Measurement

Netflix; New York (NY); On-site; USD 240,000 - 362,000; Full time

Benefits offered by this job

Health Plans

Mental Health support

401(k) Retirement Plan with employer 1

Stock Option Program

Disability Programs

Health Savings and Flexible Spending

Family-forming benefits

Life and Serious Injury Benefits

Paid time off

Flexible time off

Job summary

Netflix is seeking a seasoned product marketer for ads who will lead go-to-market strategy and launches for measurement solutions in the US and Canada. You will work with cross-functional partners to define packaging, tiering, and go-to-market plays that translate complex analytics into compelling business value for advertisers.

You will drive alpha/beta testing, enable cross-team execution, and benchmark against competitors to sharpen positioning.

Qualifications

• 7-10+ years of ad tech product marketing experience.
• Deep knowledge of measurement methodologies including incrementality and lift studies.
• Strong understanding of the US digital advertising ecosystem and related partners.
• Excellent storytelling and communication to translate methods into revenue value.
• Experience partnering cross-functionally on product strategy and GTM launches.

Responsibilities

• Lead go-to-market strategy and launches for US and CA ad measurement solutions.
• Define strategy for packaging and tiering measurement solutions across client segments.
• Launch and scale measurement programs including clean rooms and MMM enablement.
• Collaborate with Global PMM, Product, Sales, Research, and Legal/Privacy to shape roadmaps.
• Benchmark capabilities against other ad tech platforms and sharpen messaging.
• Translate complex methodologies into simple benefits for buyers and CMOs.
• Build decks and enable sales, measurement, and analytics teams.
• Position privacy-safe measurement amid signal loss and privacy laws.

Skills

Ad tech product marketing

Measurement methodologies

Incrementality testing

MTA / MMM

US digital advertising ecosystem

Job description

Netflix is seeking a seasoned product marketer for ads who will lead go-to-market strategy and launches for measurement solutions in the US and Canada. You will work with cross-functional partners to define packaging, tiering, and go-to-market plays that translate complex analytics into compelling business value for advertisers.

You will drive alpha/beta testing, enable cross-team execution, and benchmark against competitors to sharpen positioning.