Ads Measurement Specialist (UCAN - Client Services)

Netflix, Inc.; New York (NY); On-site; USD 180,000 - 295,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) with employer match

Stock option program

Disability programs

Health savings and flexible spending

Family-forming benefits

Paid time off

Job summary

Netflix, Inc. is seeking a Measurement Specialist to evaluate the impact of advertiser campaigns using first- and third-party measurement solutions. You will deliver expert consultation, drive end-to-end studies, and synthesize results into actionable recommendations across priority verticals.

The role emphasizes collaboration with Sales, client stakeholders, and internal analytics teams to create compelling narratives and scalable insights for Netflix Ads.

Qualifications

• 4–6+ years of experience running campaign measurement studies in a digital advertising environment.
• Strong understanding of causal measurement methodologies (brand lift, conversion lift, MMM-based insights).
• Demonstrated ability to manage projects end-to-end, including external vendors and cross-functional teams.
• Excellent communication skills, translating data into clear insights for technical and non-technical audiences.
• Curiosity about advertising effectiveness and client goal attainment.
• Experience evaluating and diagnosing MMM performance and translating findings to actionable recommendations.
• Experience leveraging AI tools to improve efficiency, scale analysis, and deliver client-ready insights.
• Experience across verticals such as Financial Services, Insurance, Travel, Auto is a plus.

Responsibilities

• Execute measurement studies using first- and third-party solutions to assess campaign effectiveness against goals like brand lift, consideration, and conversion.
• Scale and support pre-sales insights with internal tools; customize materials when needed for business impact.
• Develop and deliver SME guidance for priority advertisers within your verticals, building a cohesive Netflix Ads narrative.
• Collaborate with Sales to align on advertiser goals and needs.
• Engage client-side stakeholders with analytics and research teams to understand evolving measurement requirements.
• Develop measurement recommendations aligned with client and Netflix interests.
• Support learning agendas and playbooks for assigned verticals.
• Oversee full lifecycle of studies: sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.
• Translate complex outputs into actionable insights and compelling stories for advertisers and internal teams.

Skills

Campaign measurement

Causal measurement

Project management

Data storytelling

AI tools in analytics

Strong communication

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

About the Role

As a Measurement Specialist, you will play a critical role in evaluating and demonstrating the impact of advertiser campaigns on Netflix. By leveraging both first-party and third-party measurement solutions, you will help advertisers understand how their campaigns drive key outcomes such as brand lift, consideration, and conversion. You will be client-first and an end-to-end owner, focusing on priority advertisers for specific verticals. As a measurement specialist, you will provide expert, tailored consultation to maximize campaign impact and contribute to the Netflix broader narrative for your assigned verticals.

Key Responsibilities

• Execute measurement studies using a mix of first-party and third-party measurement solutions to assess campaign effectiveness against an advertiser’s stated goals (e.g., brand lift, consideration, conversion, reach).
• Leverage our internal tools to scale and support pre-sales requests for insights, including standardization of materials that can be used across Sales; where warranted by business impact (i.e customer segmentation), provide customization
• Develop and deliver subject matter expertise for priority advertisers within your vertical, delivering 1:1 consultation and supporting the development of a cohesive vertical narrative for Netflix’s advertising solutions.
• Collaborate closely with Sales as your key internal constituent to ensure a thorough and accurate understanding of the advertiser’s goals
• In partnership with the sales team, engage strategically with client side stakeholders on the analytics, measurement, and research teams in order understand their evolving measurement needs, including at the vertical level
• Develop measurement recommendations that are in the best interest of the client and Netflix
• Support creation of learning agendas and playbooks for your assigned verticals
• Oversee the full lifecycle of measurement studies, including sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.
• Synthesize complex measurement outputs into actionable insights and compelling stories that help advertisers and internal stakeholders understand campaign performance and opportunities for optimization.
• Develop and share case studies based on ongoing and completed analyses, contributing to the overall learning culture and external reputation of Netflix Ads.

Desired Skills & Experience

• 4-6+ years experience running campaign measurement studies in a digital advertising environment, streaming or traditional TV is a plus
• Strong understanding of causal measurement methodologies (e.g., brand effectiveness, conversion lift, sales impact, foot traffic).
• Demonstrated ability to manage projects end-to-end, including working with external vendors and internal cross-functional collaboration.
• Excellent communication skills, with a talent for translating data into clear, impactful insights for technical and non-technical audiences.
• Deep curiosity about advertising effectiveness and a passion for helping clients achieve their goals.
• Experience evaluating and diagnosing Marketing Mix Modeling (MMM) performance, including interpreting model outputs, identifying potential measurement or performance drivers, and translating findings into actionable recommendations.
• Experience leveraging AI tools to improve efficiency, scale analysis, and accelerate the development of insights and client-ready deliverables.
• Experience with the following advertising verticals is a plus: Financial Services, Insurance, Travel, Auto

Compensation

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $180,000.00 - $295,000.00.

Benefits

• Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• Paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
• Full-time salaried employees are immediately entitled to flexible time off.

See more details about our Benefits here.

Diversity and Inclusion

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.

We approach diversity and inclusion seriously and thoughtfully.

We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.

If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

Netflix is a unique culture and environment. Learn more here.

We want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.