Senior Adobe Target Specialist: Personalization & A/B Testing

Kforce Inc; Los Angeles (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote work optional

Occasional onsite meetings

Job summary

Kforce Inc in Los Angeles, CA seeks an experienced Adobe Target Consultant to lead and scale personalization across digital channels, collaborating with marketing, analytics, product and digital teams to design, implement and optimize personalized experiences across mobile app and web platforms.

The ideal candidate combines hands-on Adobe Target expertise with strong communication skills and the ability to influence stakeholders; remote candidates are welcome, with occasional onsite meetings in

Qualifications

• 2+ years hands-on Adobe Target experience.
• Experience building and managing A/B tests, multivariate tests, and personalization campaigns.
• Experience working cross-functionally with marketing, analytics, product, and technical teams.
• Strong communication and stakeholder management skills.
• Ability to operate independently as a trusted advisor.

Responsibilities

• Serve as the primary Adobe Target subject matter expert for the organization.
• Design, build, launch, and optimize personalization campaigns and A/B tests.
• Partner with Marketing, Analytics, Product, and Digital teams to align personalization efforts with business objectives.
• Provide recommendations on personalization strategy, testing roadmaps, and optimization opportunities.
• Translate business requirements into targeted customer experiences.
• Analyze test results and provide actionable insights and recommendations.
• Help establish best practices, processes, and governance for Adobe Target usage.
• Collaborate with stakeholders to prioritize initiatives and maximize business impact.
• Advise leadership on future personalization capabilities, team structure, and long-term roadmap considerations.

Skills

Adobe Target

A/B testing

Multivariate testing

Personalization campaigns

Cross-functional collaboration

HTML/CSS basics

Stakeholder management

Job description

Kforce Inc in Los Angeles, CA seeks an experienced Adobe Target Consultant to lead and scale personalization across digital channels, collaborating with marketing, analytics, product and digital teams to design, implement and optimize personalized experiences across mobile app and web platforms.

The ideal candidate combines hands-on Adobe Target expertise with strong communication skills and the ability to influence stakeholders; remote candidates are welcome, with occasional onsite meetings in