Campaign Personalization Specialist

adobe; San Jose (CA); On-site; USD 112,000 - 163,000; Full time

Job summary

Adobe is seeking a Campaign Coordinator to manage the full lifecycle of personalized digital experiences across Adobe surfaces. You will partner with product, engineering, and operations to deliver high-quality experiences for millions of global customers.

Responsibilities include requirements gathering, backlog management, content authoring, and production monitoring. You will work in an Agile environment, own incident triage, and contribute to automation initiatives to reduce toil.

Qualifications

• 3+ years in JSON scripting, QA, or a similar role within digital platforms.
• Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely).
• Understanding of personalization, audience segmentation, and A/B testing.
• Incident management, SLA adherence, and on-call support experience.

Responsibilities

• Capture requirements with PMs and business partners.
• Define and validate personalization logic, audience segmentation, and targeting.
• Author components in a headless CMS across Adobe surfaces and journeys.
• Build campaigns to deliver personalized content to a global customer base.
• Support and optimize experiments with robust test integrity.

Skills

Campaign orchestration

Experimentation tools

JSON scripting

A/B testing

Incident management

Splunk dashboards

REST API

HTML/JS

Education

Bachelor's degree or equivalent

Tools

Adobe Target

AJO

Optimizely

Postman

Splunk

Job description

Adobe is seeking a Campaign Coordinator to manage the full lifecycle of personalized digital experiences across Adobe surfaces. You will partner with product, engineering, and operations to deliver high-quality experiences for millions of global customers.

Responsibilities include requirements gathering, backlog management, content authoring, and production monitoring. You will work in an Agile environment, own incident triage, and contribute to automation initiatives to reduce toil.