Senior Adobe Marketo Architect - Remote Lead

Acxiom; Frankfort (KY); Remote; USD 120,000 - 160,000; Full time

Job summary

Acxiom is seeking an experienced Adobe Marketo Consultant to lead design, implementation, and optimization of marketing automation using Adobe Marketo Engage. You will manage complex projects, ensure seamless integrations with Campaign Classic and Ops, and drive data-driven campaigns to grow the business.

The role requires 10+ years in marketing automation, strong leadership, and Adobe Marketo certification.

Qualifications

• 10+ years of marketing automation experience focusing on Adobe Marketo Engage.
• Deep expertise in Campaign Classic, Campaign Ops, and data governance best practices.
• Proven track record in large-scale Marketo implementations with complex integrations.
• Experience with lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
• Experience with Marketo Measure (Bizible) including integration and attribution modeling.

Responsibilities

• Lead design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee integration of Campaign Classic and Campaign Ops for seamless marketing operations.
• Manage technical aspects of Marketo including database optimization, lead management, and scalability.
• Architect Marketo integrations with CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop data-driven marketing campaigns and drive growth.
• Provide strategic leadership in data governance to ensure compliance and data integrity.
• Analyze marketing data to generate insights to improve campaign performance.
• Audit Marketo systems regularly to enforce best practices in marketing automation.
• Create training and enablement programs for Marketo users.
• Mentor junior team members and stay ahead of industry trends.

Skills

Adobe Marketo Engage

Campaign Classic

Campaign Ops

Data governance

Lead management

CRM integration

Marketing analytics

Education

Bachelor's degree in Marketing or related field

Adobe Certified Professional - Marketo Engage

Tools

Marketo Measure (Bizible)

CRM integration

Campaign Classic

Campaign Ops

Job description

Acxiom is seeking an experienced Adobe Marketo Consultant to lead design, implementation, and optimization of marketing automation using Adobe Marketo Engage. You will manage complex projects, ensure seamless integrations with Campaign Classic and Ops, and drive data-driven campaigns to grow the business.

The role requires 10+ years in marketing automation, strong leadership, and Adobe Marketo certification.