Remote Senior Marketo Architect for Adobe Engage

Acxiom; Des Moines (IA); Remote; USD 120,000 - 170,000; Full time

Job summary

Acxiom is seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The ideal candidate has a proven track record in large-scale Marketo implementations, data migration, and advanced marketing strategies, with a passion for data governance and campaign performance.

Remote/Homebased opportunity with the potential to influence marketing automation across the enterprise.

Qualifications

• 10+ years of marketing automation with Adobe Marketo Engage.
• Expertise in Campaign Classic, Campaign Ops, and data governance.
• Experience with large-scale Marketo implementations, including complex integrations.
• Experience with lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
• Experience with Marketo Measure and CRM integrations.
• Adobe Certified Professional - Marketo Engage required.

Responsibilities

• Lead the design and implementation of marketing automation solutions using Adobe Marketo Engage.
• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
• Create custom, use-case based Marketo system training and enablement programs.
• Mentor junior team members, fostering knowledge-sharing and professional development.
• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills

Marketo Engage

Campaign Classic

Campaign Ops

Data governance

Lead management

Segmentation

Lead scoring

Nurturing programs

Email marketing

Marketo Measure

CRM integration

Attribution modeling

Problem solving

Communication & leadership

Adobe Certified Professional

Education

Bachelor's degree in Marketing or related field

Tools

Campaign Classic

Campaign Ops

Marketo Measure (Bizible)

CRM integration

Job description

Acxiom is seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The ideal candidate has a proven track record in large-scale Marketo implementations, data migration, and advanced marketing strategies, with a passion for data governance and campaign performance.

Remote/Homebased opportunity with the potential to influence marketing automation across the enterprise.