Remote Senior Marketo Architect | Lead Implementations

Acxiom; Saint Paul (MN); Remote; USD 110,000 - 170,000; Full time

Job summary

Acxiom is seeking an experienced Adobe Marketo Consultant to lead design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The ideal candidate has a proven track record with large-scale Marketo deployments, data migration, and advanced marketing strategies.

This remote/homebased role requires strong technical excellence, strategic leadership, and a commitment to data governance, cross-functional collaboration, and continuous improvement in marketing

Qualifications

• 10+ years of marketing automation experience, focusing on Adobe Marketo Engage.
• Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices.
• Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations.
• Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices.
• Expertise with Marketo Measure (formerly Bizible), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues, and general best practices.
• Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness.
• Strong communication, collaboration, and leadership abilities; capable of working with stakeholders at all levels.
• Bachelor's degree in Marketing or a related field.
• Adobe Certified Professional - Marketo Engage required.

Responsibilities

• Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage.
• Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations.
• Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability.
• Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms.
• Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth.
• Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity.
• Analyze marketing data to generate insights that inform decision-making and enhance campaign performance.
• Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation.
• Create custom, use-case based Marketo system training and enablement programs.
• Mentor junior team members, fostering knowledge-sharing and professional development.
• Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies.

Skills

Adobe Marketo Engage

Campaign Classic & Ops

Lead management

Data governance

Analytics & attribution

CRM integration

Communication & leadership

Education

Bachelor's degree in Marketing or related field

Adobe Certified Professional - Marketo Engage

Tools

Salesforce CRM

Marketo Measure (Bizible)

API integration

Velocity Scripting

Job description

Acxiom is seeking an experienced Adobe Marketo Consultant to lead design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The ideal candidate has a proven track record with large-scale Marketo deployments, data migration, and advanced marketing strategies.

This remote/homebased role requires strong technical excellence, strategic leadership, and a commitment to data governance, cross-functional collaboration, and continuous improvement in marketing