Senior Ad Tech Content Marketing Lead

Unity Technologies SF; New York (NY); On-site; USD 123,000 - 185,000; Full time

Benefits offered by this job

Health insurance

Commute subsidy

Employee stock ownership

Generous vacation and personal days

Parental leave support

Office snacks

Mental Health programs

ERGs

Training and development

Job summary

Unity Technologies is seeking a strategic content marketer in New York to drive GTM content for advertising and monetization products. You’ll own a continuous pipeline of high-quality content and collaborate with integrated marketing on campaigns across paid, owned, earned, email, events, and social channels.

You will translate complex technical concepts for mobile developers, publishers, and advertisers, and optimize content performance using data and AI tools.

Qualifications

• Experience in ad tech, mobile advertising, programmatic, or performance marketing.
• Hands-on integrated marketing with planning through launch and measurement.
• Proven track record of high‑quality B2B and B2C content.
• Strong writing, editing, and storytelling skills.
• Experience owning a content program as a senior individual contributor.
• Proficiency with AI tools and SEO, GEO, and AEO best practices.

Responsibilities

• Define GTM campaign content deliverables across marketing.
• Plan and execute multi-channel campaigns and shape content strategy.
• Own a rich content pipeline supporting the GTM strategy across the customer journey.
• Identify story opportunities and manage approvals, including legal review.
• Translate complex technical concepts into clear, valuable content.
• Monitor and optimize content and campaign performance with data.
• Use AI and tools like Claude, Profound, and Sanity in the workflow.

Skills

Ad tech experience

Content marketing

Multi-channel campaigns

AI tools

Strong writing

SEO practices

Tools

Claude

Profound

Sanity CMS

Job description

Unity Technologies is seeking a strategic content marketer in New York to drive GTM content for advertising and monetization products. You’ll own a continuous pipeline of high-quality content and collaborate with integrated marketing on campaigns across paid, owned, earned, email, events, and social channels.

You will translate complex technical concepts for mobile developers, publishers, and advertisers, and optimize content performance using data and AI tools.