Ad Research Manager

Roku; Santa Monica (CA); Hybrid; USD 87,000 - 101,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Paid time off

Wellness benefits

Job summary

A leading TV streaming platform in Santa Monica is looking for a research expert to drive insights for advertisers. You will design research methodologies and conduct tests that enhance audience understanding and ad effectiveness. Ideal candidates will have 3-7 years of experience and be skilled in analytical problem-solving. This role offers comprehensive benefits and promotes a hybrid work environment, reflecting a commitment to employee well-being and collaboration.

Qualifications

• 3–7 years of experience with primary research methodologies.
• Proven skill in conducting quantitative consumer surveys.
• Exceptional skills in analyzing ambiguous data to create insights.

Responsibilities

• Design research methodologies for internal and external stakeholders.
• Conduct creative ad testing and A/B tests.
• Leverage syndicated data and AI-driven research for insights.

Skills

Experience with primary, secondary and AI-driven research

Analytical and problem-solving skills

Confidence in selecting research methods

Collaboration with cross-functional teams

Experience in media and streaming entertainment

Tools

SQL

Tableau

Qualtrics

Job description

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Teamwork makes the stream work. Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetizeitation while provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable – and valued – contribution. We're a fast‑growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

ritor de la role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well‑positioned to help shape the future of television – including TV advertising – around the world, continued success relies on how well we show our advertisers the value we have just delivered.

You will play an integral role in executing against a wide range of primary research projects to help Roku advertisers succeed. You will take ownership in designing the most appropriate research methodology to solve challenges for internal and external stakeholders, including creative ad testing, A/B tests, consumer sentiment, audience and brand insights, industry.condition and campaign measurement, and will leverage syndicated data and AI‑driven research where appropriate.

Our environment is fast‑paced, requiring the ability to work autonomously with minimal supervision. You will need to demonstrate excellent problem‑solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, collaborate with peers and partner with colleagues and external partners.

For California only — the estimated annual salary for this position is between $87,000 and $101,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

We’re excited if you have

• 3–7 years of experience with primary, secondary and AI‑driven research.
• Proven skill with a broad methodological toolkit, including long‑form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint.
• Confidence in selecting the most appropriate research methods for a given problem or question and knowing how and when to leverage and integrate data analytics.
• Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred.
• Exceptional analytical and problem‑solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment.
• Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement.
• Speak comfortably in a variety of settings including one‑on‑one and in front of large groups with senior level clients; the ability to adapt communication style for different audiences.
• Ability to collaborate and build close relationships with cross‑functional teams.
• Ability to work with agility and prioritize effectively with a strong sense of urgency
• Comfortable with accepting guidance from other researchers and cross‑functional stakeholders.
• A passion for entertainment and how people think and operate.

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five‑day in‑office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Not every benefit is available in all locations or for every role. For details specific to your location, consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

The Roku Culture

Roku is수를. We casa a fast‑paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are touristique at swear and who keep their egos in check. We appreciate a sense of humor. We believe*= limited number of very talented folks can do more for less cost than a larger numberSoup less skilled teams. We are independent mercredi with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that's changing how the world watches TV.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [e-mail].