Audience Insights and Analytics Lead

Roku

Chicago (IL)

On-site

USD 104,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

A leading streaming technology company is looking for an Audience Insights & Analytics Lead in Chicago. This full-time role involves partnering with various teams to analyze first-party log data, providing insights into user behavior and advertiser opportunities. The ideal candidate will have over 5 years of analytics experience, proficiency in SQL, and creativity in data analysis. The estimated annual salary for this role is between $104,000 - $120,000, with a comprehensive benefits package offered.

Qualifications

5+ years of analytics or insights experience in media, technology, or advertising organizations.
Experience with big data technologies and frameworks to process and analyze large datasets.
Knowledge of the TV industry and Roku's strategic position in the landscape.

Responsibilities

Partner cross‑functionally to address audience questions and initiatives.
Design analyses that highlight user behavior and advertiser opportunities.
Contribute to thought leadership opportunities like whitepapers or press insights.

Skills

SQL expertise

Creativity with data

Ability to 'turn math into English'

Tools

Hadoop

Spark

Tableau

Python

Job description

About the Company

Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Role

As an Audience Insights & Analytics Lead within the Ad Sales organization, you will be working hands‑on with our first party log data to develop and own projects that will inform clients of how culture plays out on Roku.

Responsibilities

Partner cross‑functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives
Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments
Serve as a go‑to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities
Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients
Build and optimize self‑serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale
Contribute to thought leadership opportunities, ranging from whitepapers to quick press‑optimized insights that capitalize on fleeting moments

Qualifications

5+ years of analytics or insights experience in media, technology, or advertising organizations
Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets
Knowledge of the TV industry and Roku's strategic position in the landscape

Required Skills

SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions
Ability to “turn math into English”: transform raw data into compelling narratives and visuals, making the “so what?” clear to stakeholders
Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Can work dynamically and pivot as needed
Comfort exploring new datasets and piecing together knowledge as you go

Preferred Skills

Interest in sports, content, and pop culture
Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen's NPOWER
Experience ideating, building, and scaling home‑grown tools, products, or dashboards
Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems
Proficiency with R or Python; experience building in Tableau or Looker
Experience working with consumer or user insights

Pay range and compensation package

For Chicago Only - The estimated annual salary for this position is between $104,000 - $120,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. Located in New York City, Los Angeles, or Chicago.

Equal Opportunity Statement

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast‑paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem‑solvers, which itself is a two‑part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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