Senior Ad Operations Lead — High-Impact Campaigns

Propel; Annapolis (MD); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Remote-friendly

Dog-friendly office

20 Days PTO

4% 401K match

Carrot Fertility $10k

Medical, Dental and Vision

Job summary

Propel is seeking a Senior Ad Operations Specialist to own how Marketplace campaigns are booked, built, launched, and delivered. You will own campaigns in a vertical, seasonal campaigns, and self-serve launches, reporting to Ad Ops Manager and collaborating with Customer Success, BD, Growth, Merchandising, Product, Engineering and Marketing.

You will ensure on-time live campaigns across partner launches and self-serve initiatives, focusing on getting campaigns to deliver impact and collaborating

Qualifications

• 3+ years of experience in operations (program management, project management, business operations or marketplace operations).
• Ability to own projects end-to-end with minimal supervision and propose fixes.
• Clear, proactive communication with technical and non-technical partners.

Responsibilities

• Own the inventory booking tool used to book placements and flag gaps.
• Build campaigns in internal CMS and Braze, including collection pages and design-spec entries; set up A/B tests.
• Ensure campaigns go live with clean QA of copy, links, tags and budgets; coordinate timelines for seasonal campaigns.
• Monitor pacing, flag risks early to CSMs and BD, and work with Insights on tests and budget shifts.
• Run post-campaign reviews, maintain documentation, and use AI tools to ship fixes to booking tool and calendar.

Skills

Operations experience

Attention to detail

AI tooling

Cross-functional

Communication

Google Sheets

HTML basics

Job description

Propel is seeking a Senior Ad Operations Specialist to own how Marketplace campaigns are booked, built, launched, and delivered. You will own campaigns in a vertical, seasonal campaigns, and self-serve launches, reporting to Ad Ops Manager and collaborating with Customer Success, BD, Growth, Merchandising, Product, Engineering and Marketing.

You will ensure on-time live campaigns across partner launches and self-serve initiatives, focusing on getting campaigns to deliver impact and collaborating