Senior Digital Ad Ops: Strategy, Delivery & Optimization

Active Interest Media; Des Moines (IA); On-site; USD 75,000 - 110,000; Full time

Job summary

Active Interest Media is seeking a Senior Ad Operations Specialist to own the end-to-end delivery of direct-sold digital campaigns across GAM, email, video, and sponsored content, coordinating with Sales and advertisers across multiple enthusiast brands.

You will lead strategy, trafficking, QA, reporting, and optimization, mentor junior staff, and drive improvements in workflow, accuracy, and performance while upholding brand safety and client goals.

Qualifications

• 4+ years of experience in digital advertising operations, ideally on the publisher/media side.
• Strong, hands-on experience with Google Ad Manager, including trafficking, inventory forecasting, reporting, and troubleshooting.
• Proficient in email marketing, building, deploying, and reporting on campaigns and sponsorships using an email service platform (e.g., Omeda), with segmentation and deliverability best practices.
• Proven experience in digital campaign strategy: KPI setting, performance analysis, and optimizations across display, email, and sponsored content.

Responsibilities

• Own end-to-end management of direct-sold digital campaigns in Google Ad Manager, including setup, targeting, trafficking, QA, delivery, pacing, optimization, and reporting.
• Develop and execute digital campaign strategy with Sales to translate goals into plans and measure results.
• Build and deploy email campaigns and newsletter sponsorships using our email service platform, including setup and post-send reporting.
• Coordinate with sales, advertisers, and agencies to gather assets, lead kickoff calls, ensure deadlines, and maximize campaign success.
• Provide reporting, insights, and optimization recommendations, troubleshoot issues quickly, and identify upsell/renewal opportunities.
• Maintain ad operations best practices, QA processes, and documentation for creative specs, brand safety, and viewability.

Skills

Google Ad Manager

Email marketing

Campaign strategy

Data analysis

Project management

Communication

Education

Bachelor's degree

Tools

Google Analytics

Excel

PowerPoint

Photoshop

Omeda

Job description

Active Interest Media is seeking a Senior Ad Operations Specialist to own the end-to-end delivery of direct-sold digital campaigns across GAM, email, video, and sponsored content, coordinating with Sales and advertisers across multiple enthusiast brands.

You will lead strategy, trafficking, QA, reporting, and optimization, mentor junior staff, and drive improvements in workflow, accuracy, and performance while upholding brand safety and client goals.