Senior Account Executive, CA

Amplify; California; Hybrid; USD 120,000 - 190,000; Full time

Job summary

Amplify is seeking a Senior Account Executive for the South Bay and Central Coast of California. This strategic role manages the territory independently and drives revenue growth through consultative sales of Amplify's K-12 literacy, biliteracy, math, and science solutions.

Candidates must travel regularly within the territory and build relationships with district decision-makers such as Curriculum Directors and Principals, guiding districts through procurement processes to expand Amplify's

Qualifications

• Ability to develop and execute a comprehensive territory plan.
• Proven track record of meeting/exceeding revenue quotas.
• Experience conducting product demonstrations and proposals.
• Strong district relationship-building and procurement navigation.

Responsibilities

• Develop and execute annual territory plan prioritizing district outreach.
• Generate pipeline and achieve revenue quotas through self-directed prospecting.
• Conduct consultative product demonstrations and tailored proposals.
• Build district relationships with Curriculum Directors, Principals, and adoption committees.

Skills

Territory planning

Strategic selling

Consultative sales

Account management

K-12 education knowledge

Job description

About Amplify

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com.

Job Description Summary

Amplify is seeking a Senior Account Executive for the South Bay and Central Coast of California. This individual will serve as a strategic specialist on Amplify's solutions, independently manage territory operations, and drive revenue growth through consultative sales expertise. This role requires independent decision-making authority in territory management, strategic planning, and customer relationship development.

The ideal candidate demonstrates sales expertise, exercises discretion in business operations, and contributes to organizational strategy within the K-12 education sector

Sales Territory

Public school districts with 2,250+ students in the following counties:

• Santa Clara
• Santa Cruz
• San Benito
• Monterey
• San Luis Obispo
• Stanislaus (county is shared with existing AE; territory includes a portion of districts)
• Merced (county is shared with existing AE; territory includes a portion of districts)

Candidates must live within the territory and regularly travel throughout the territory.

Essential Responsibilities

• Strategic Territory Planning & Market Execution
  • Develop and execute a comprehensive annual territory plan to prioritize account outreach and optimize coverage across assigned school districts.
  • Track and analyze local funding trends, competitive presence, and district adoption cycles to identify target growth opportunities.
• Pipeline Generation & Revenue Achievement
  • Consistently achieve or exceed quarterly and annual revenue quotas through active, self-directed prospecting and opportunity pipeline creation.
  • Manage full-lifecycle sales processes from initial discovery and needs identification through solution presentation, contract negotiation, and closure.
• Consultative Solution Selling
  • Apply deep K–12 marketplace and product portfolio knowledge to conduct discovery, identify curriculum or instructional gaps, and map appropriate solutions.
  • Deliver high-impact, consultative product demonstrations and customized proposals that demonstrate clear alignment with district educational goals.
• District Relationship Building
  • Establish and nurture working partnerships with key district decision-makers, including Curriculum Directors, Department Heads, Principals, and adoption committee members.
  • Navigate district procurement processes to expand brand presence and drive long-term account retention.