Senior Account Executive

Coca-Cola Southwest Beverages; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

Coca-Cola Southwest Beverages is seeking a results-driven National Retail Sales professional to identify growth opportunities within NRS customers and channels. You will expand territory scopes beyond a local base, build trusted relationships with senior customer teams, and drive profitable sales through deep understanding of business needs.

You will collaborate with cross-functional teams, evaluate promotions and displays, manage forecasts, and lead customer-initiated projects.

Qualifications

• Bachelor's degree or equivalent; preferred
• 3-5 years experience in consumer-packaged goods (CPG)
• 2+ years in sales, category management, or major account management
• Ability to analyze business performance data and translate insights into customer strategies
• Experience with syndicated data sources (Nielsen) and market intelligence platforms
• Proven success in developing customer business plans driving volume, revenue and growth
• Excellent verbal, written and presentation skills; communicate with internal and customer leadership
• Proficiency in Microsoft Office, data analysis tools and sales planning systems
• Ability to manage multiple priorities and lead cross-functional initiatives
• Strong collaboration skills across sales, supply chain and customer teams

Responsibilities

• Identify opportunities within NRS customers or channels and expand territories beyond local bases
• Maximize profitable sales by understanding customer/channel complexities and building relationships with senior management
• Collaborate with NAOU teams to provide feedback as CCSWB representative
• Evaluate features, displays, promotions and performance
• Develop training materials with L&D and Sales Capabilities
• Lead customer-initiated projects and coordinate with brand partners on priorities
• Analyze POS needs and track in-stock performance, fill rates, and out-of-stocks
• Work with supply chain and sales to improve key metrics (OPD, fill rates, OTIF, ASN accuracy)
• Develop forecasts including innovation and establish market review points
• Create business review templates to highlight risks and growth opportunities
• Contribute to territory projects and partnerships with bottler ownership groups

Skills

Sales strategy

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent

Tools

MS Office

Data sources (Nielsen)

Job description

Responsible for identifying opportunities within NRS (National Retail Sales) customers or channels. Territories typically are expanded beyond a local base to include more than one Distribution Center and sometimes Market Units.

Maximize profitable sales opportunities by thoroughly understanding the complexities of the customer or channel's business and building enduring relationships based on trust and integrity with that customer's senior management team.

• Work Closely with NAOU customer teams to provide feedback and insights as a representative of CCSWB.
• Evaluate features, display, rollback, and promotional performance.
• Work collaboratively with L&D and Sales Capabilities to develop training materials.
• Lead customer-initiated projects.
• Work with brand partners to establish priorities and coordinate force shipments.
• Analyze and secure POS needs.
• Track in-stock performance and fill rates and identify root causes of out-of-stocks and lost sales.
• Partner with supply chain and sales teams to identify gaps and processes to improve key customer metrics (OPD metrics, fill rates, OTIF and ASN accuracy).
• Analyze and develop forecasts to include innovation.
• Establish and maintain connection call points with customers to include market and regional managers.
• Develop business review template highlighting risks and growth opportunities.
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes
• Work with other bottler ownership groups as required based on territory and projects.

Qualifications

• Bachelor's degree or equivalent professional experience required; bachelor’s degree preferred
• Minimum of 3-5 years of experience in the consumer-packaged goods industry (CPG)
• At least 2 years’ experience in sales, category management, customer development or major account management
• Proven ability to analyze business performance data and translate insights into actionable customer strategies.
• Experience utilizing syndicated data sources, including Nielsen and other market intelligence platforms.
• Demonstrated success in developing and executing customer business plans that drive volume, revenue and profitable growth.
• Excellent verbal, written and presentation skills; capable of effectively communicating with both internal stakeholders an customer leadership teams.
• Proficient in Microsoft Office applications, data analysis tools, and sales planning systems.
• Ability to manage multiple priorities and lead cross-functional initiatives in a fast-paced environment.
• Strong collaboration skills with the ability to influence across sales, supply chain, and customer teams.