National Account Manager

ASO Worldwide; Sarasota (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

ASO Worldwide seeks a business manager to lead the sales and marketing direction for assigned National Retail Account(s) from Sarasota. You will shape account and product strategies to drive sales, margin growth, and profitability for ASO and retail partners.

Responsibilities include managing budgets, developing promotions, communicating customer needs, and expanding distribution. Relocation to Sarasota is required, with travel up to 40% as needed.

Qualifications

• Bachelor level business education with strong sales/marketing focus.
• MBA or equivalent advanced degree is a strong plus.
• Experience with large retail accounts preferred.

Responsibilities

• Develop and execute sales and marketing plans for national retail accounts.
• Manage P/L and drive growth across assigned accounts.
• Communicate customer needs and align ASO strategy with broker networks.
• Negotiate terms, pricing, and promotions to maximize profitability.
• Build and maintain strong relationships with customers and partners.

Skills

Account management

Sales strategy

Marketing

Communication

Leadership

Education

BA/BS in business

MBA or equivalent

Tools

MS Office

Salesforce

Job description

Acts as a business manager for the assigned National Retail Account(s) while providing direction from both a sales and marketing perspective.Responsible for providing both account and product strategies to drive sales initiatives across all categories that maximize growth and margin opportunities.Develops and executes innovative marketing plans to maintain and exceed profitability objectives for both ASO and our retail partners.

Key Responsibilities

• Develops, manages and attains retail sales budget for assigned retail accounts - holds P/L oversight for assigned account(s).
• Understands and has the ability to communicate customer needs, desires, goals and objectives to the ASO organization.
• Drives gross and incremental sales in assigned account(s) utilizing sales strategies and objectives established to increase retail market share, maximize sales revenues while increasing profit margins and ensuring excellent customer service.
• Ensures on-going, market focus of assigned account(s) to build strong relationships with customers and brokers in order to maintain/establish the credibility required to keep the business of customers even during times of risk.
• Directs sales account management of assigned account(s) including customer service programs that ensure meeting customer needs on a timely basis and satisfaction measurements are implemented.
• Resolves customer / vendor challenges in response to market opportunities and threats adapting to the needs of the customer / vendor.
• Develops and recommends product positioning, packaging, and pricing strategies to produce the highest possible long-term market share.
• Increase business in existing account(s) by carrying out innovative promotions and expansion of product distributions.
• Identifies and pursues new business opportunities
• Evaluates competition and market to determine appropriate strategies to grow/maintain position while supporting company objectives.
• Uses and updates customer database, carrying out sales reporting programs, and conducts customer business line reviews.
• Develops relationships with brokers of record, providing motivating goals and objectives, and may negotiate contract terms and conditions for major services.
• Drives forecast accuracy working with internal and external departments to resolve challenges, provides necessary support in updating when required.
• Other duties as assigned.

Qualifications

To perform this job successfully, an individual should be able to perform each essential duty / key responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

BA or BS degree in business with an emphasis in sales & marketing or similar field required. Master’s degree (MBA, MA, or MS) or its equivalent is a strong plus. Prior large retailer supplier sales experience considered in lieu of education.

Experience

3+ years field sales experience in consumer products (in first-aid or health care categories preferred) including 2+ years’ experience managing major regional and/or national accounts (general mass, food, and drug).Prior experience in private label sales highly desirable.

Skills & Abilities

Career path should demonstrate a successful history leading / executing sales and marketing strategies including the launch of new consumer products.Able to carry out long range and short-range retail sales objectives to increase revenues while exceeding profitability objectives.Ability to prioritize competing tasks and objectives while driving teamwork with influence rather than authority. Strong computer skills (Sales Database Systems, MS Office, Outlook), as well as possess superb written and verbal communication skills. Eagerness to understand all aspects of the account(s) assigned including supply agreements, terms and conditions, market developments, pricing, margins, supply chain, new product introductions, merchandising, promotional activity, and go to market strategy. Dependable, team player, able to work with little supervision in a culturally diverse environment. Strong positive attitude, coach like demeanor, and a problem-solving approach to business. Relocation to Sarasota is required. Travel up to 40% when required.