Key Account Manager

Alliance Consumer Group; Roanoke (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Alliance Consumer Group is seeking a results-driven sales professional to manage 2-step distribution channels regionally. You will drive new item placement, promotions, and account development, while coordinating cross-functional teams to execute go-to-market plans.

Responsibilities include field engagement, travel, and attending 10+ tradeshows annually. You will leverage Salesforce for opportunity tracking and performance insights, with a Bachelor’s degree and 2+ years of relevant experience.

Qualifications

• Bachelor’s degree from an accredited 4-year college or university.
• Preferred coursework focused on sales analytics, finance, or category management.
• 2+ years of sales experience in 2-step distribution or equivalent account management.
• Experience presenting products/programs to distributor customers and influencing assortment and promotional decisions.
• Experience managing multiple accounts across a region or territory.

Responsibilities

• Own relationships with key 2-step distribution partners and customers, serving as the primary commercial point of contact.
• Present new product launches and seasonal strategies spanning all ACG brands.
• Plan and implement promotional calendars across multiple customers, coordinating timing and offers.
• Travel to customer locations to support relationship building, joint sales calls, trainings, and business reviews.
• Manage and attend tradeshows and conferences annually; occasional weekend work may be required.
• Forecasting & Demand Planning support with internal teams to incorporate promotions and new item launches.
• Collaborate across Sales, Sales Ops, Marketing, Customer Service, Finance, and Product/Category to meet customer needs.
• Maintain Salesforce records including opportunities, notes, action items, and pipeline updates.
• Analyze customer sales data to identify opportunities and risks and translate into actions.

Skills

Sales experience

Account management

Sales analytics

Category management

Presentation skills

Cross-functional collaboration

Travel readiness

Education

Bachelor's degree

Relevant coursework

Tools

Salesforce

Job description

Deliver assigned sales quota for the region/channel, including new product placement, promotional sell-in, and new account development.

Build account plans that identify growth levers (assortment expansion, new item placement, promotions, pricing, and distribution).

Distributor / 2-Step Customer Management

Own relationships with key 2-step distribution partners and customers, serving as the primary commercial point of contact.

Present new product launches and seasonal strategies spanning all ACG brands.

Conduct periodic product line reviews and business recaps; recommend assortment actions based on performance.

Promotions & Go-To-Market Execution

Plan and implement promotional calendars across multiple customers, coordinating timing, offers, and expected lift.

Develop cohesive go-to-market strategies (e.g., new assortment rollouts) in partnership with each customer’s external (customer-facing) sales team.

Field Engagement, Travel, and Events

Travel to customer locations as needed to support relationship building, joint sales calls, trainings, and business reviews.

Manage and attend 10+ tradeshows and conferences annually; occasional weekend work may be required.

Forecasting & Demand Planning Support

Partner with internal Demand Planning to support customer/item-level forecasts, incorporating promotional plans, new item launches, and customer demand signals.

Cross-Functional Collaboration

Collaborate internally across Sales, Sales Ops, Marketing, Customer Service, Finance, and Product/Category to ensure customer needs are met and initiatives are executed effectively.

Maintain accurate, timely records in Salesforce including opportunities, customer notes, action items, and pipeline updates.

Data & Performance Insights

Collect, analyze, and interpret customer sales data and trends to identify opportunities and risks; translate insights into clear recommendations and actions.

Education

Required: Bachelor’s degree from an accredited 4-year college or university (business-related discipline preferred).

Preferred: Coursework or continuing education focused on sales analytics, finance, or category management.

Experience

Required:

2+ years of sales experience in 2-step distribution or a similar channel (or equivalent account management experience).

Experience presenting products/programs to distributor customers and influencing assortment and promotional decisions.

Preferred:

Experience supporting multiple accounts simultaneously across a region/territory.

Experience managing tradeshows/events and converting event activity into pipeline and bookings.

Equal Opportunity Employer
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