Senior Account Executive

rbbcommunications; Miami (FL); Hybrid; USD 60,000 - 85,000; Full time

Job summary

rbb Communications in South Florida (Miami, Fort Lauderdale) seeks a Senior Account Executive specializing in B2B earned media relations. The SAE will craft pitches, secure placements with local and national media, and manage client relationships on several accounts in a hybrid work setting.

The role requires 4–5 years in a PR agency focused on B2B sectors, a Bachelor’s degree or higher, and strong MS Office skills; Spanish language ability is a plus.

Qualifications

• 4–5 years of PR agency experience with B2B expertise.
• Bachelor’s Degree or higher.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Spanish speaking/writing is a plus.

Responsibilities

• Develop pitches and secure top-tier media placements.
• Translate client information into strategic media angles.
• Drive proactive media strategy and build media relationships.
• Maintain regular contact with clients for updates and feedback.
• Mentor and support teammates.

Skills

B2B PR

Media relations

Pitch writing

Client facing

Education

Bachelor's degree or higher

Tools

Microsoft Office

Job description

B2B MEDIA RELATIONS SPECIALIST, SENIOR ACCOUNT EXECUTIVE

SOUTH FLORIDA (MIAMI, FT. LAUDERDALE) - Hybrid Working

rbb Communications, a best place to work and top 50 integrated communications firm, seeks an experienced Senior Account Executive who specializes in B2B earned media relations. If you have proven experience across local and national business media as well as trade outlets, we should meet. rbb is the place to keep moving your career forward!

Key Responsibilities

Our SAEs contribute smart and creative ideas aligned with client strategies, secure top-tier impact placements, and play a client-facing role. They work on four to six accounts and must be organized, motivated and ready to learn.

Media/Integrated Services

• Persuasively develops and writes pitches, releases, advisories, etc.; secures top tier media placements regularly
• Translate client information into strategic media angles
• Drive proactive media strategy
• Form strong media relationships; share leads, ideas and contacts with team
• Up to date on media trends, editorial calendars, themes, deadlines, etc. to create opportunities for clients
• Develop and manage client partnerships with influencers, non-profits and other strategic collaborators
• Understand digital content and has a passion for social media

Internal/Client Service

• Connect with clients regularly for updates and feedback to ensure team productivity
• Produce thorough updates for clients, including media updates and new initiatives (events, marketing alliances, eblasts, etc.)
• Manage, mentor and support teammates
• Ensure detailed organization for client, media & office activities, deadlines, requests
• Track client and industry news

Qualifications and skills

• Experience: 4 – 5 years of PR agency experience and B2B expertise (any industries)
• Education: Bachelor’s Degree or higher
• Skills: Computer proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook),
• Fun to work with, friendly and all-around great attitude, solid references
• Spanish speaking/writing is a plus