Senior Account Executive

rbbcommunications; Coral Gables (FL); Hybrid; USD 70,000 - 95,000; Full time

Job summary

rbb Communications is seeking a Senior Account Executive specializing in B2B earned media relations in South Florida. The role focuses on securing top-tier placements across local and national business media and trade outlets, while managing client-facing activities across multiple accounts.

The candidate should have 4–5 years of PR agency experience, a Bachelor’s degree or higher, and strong Microsoft Office skills; Spanish is a plus. Hybrid work model in Miami/FT. Lauderdale area.

Qualifications

• 4–5 years of PR agency experience (B2B focus).
• Bachelor’s Degree or higher.
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook).
• Spanish speaking/writing is a plus.

Responsibilities

• Persuasively develops pitches, writes releases and advisories; secures top-tier media placements.
• Translate client information into strategic media angles.
• Drive proactive media strategy for clients.
• Form strong media relationships; share leads and contacts with team.
• Provide regular updates to clients on media activity and initiatives.
• Mentor and support teammates; ensure organized client and media activities.

Skills

PR

B2B media relations

Spanish language

Microsoft Office

Education

Bachelor’s Degree or higher

Job description

B2B MEDIA RELATIONS SPECIALIST, SENIOR ACCOUNT EXECUTIVE

SOUTH FLORIDA (MIAMI, FT. LAUDERDALE) - Hybrid Working

rbb Communications, a best place to work and top 50 integrated communications firm, seeks an experienced Senior Account Executive who specializes in B2B earned media relations. If you have proven experience across local and national business media as well as trade outlets, we should meet. rbb is the place to keep moving your career forward!

Key Responsibilities

Our SAEs contribute smart and creative ideas aligned with client strategies, secure top-tier impact placements, and play a client-facing role. They work on four to six accounts and must be organized, motivated and ready to learn.

Media/Integrated Services

• Persuasively develops and writes pitches, releases, advisories, etc.; secures top tier media placements regularly
• Translate client information into strategic media angles
• Drive proactive media strategy
• Form strong media relationships; share leads, ideas and contacts with team
• Up to date on media trends, editorial calendars, themes, deadlines, etc. to create opportunities for clients
• Develop and manage client partnerships with influencers, non-profits and other strategic collaborators
• Understand digital content and has a passion for social media

Internal/Client Service

• Connect with clients regularly for updates and feedback to ensure team productivity
• Produce thorough updates for clients, including media updates and new initiatives (events, marketing alliances, eblasts, etc.)
• Manage, mentor and support teammates
• Ensure detailed organization for client, media & office activities, deadlines, requests
• Track client and industry news

Qualifications and skills

• Experience: 4 – 5 years of PR agency experience and B2B expertise (any industries)
• Education: Bachelor’s Degree or higher
• Skills: Computer proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook),
• Fun to work with, friendly and all-around great attitude, solid references
• Spanish speaking/writing is a plus