Account Based Marketing Lead Growth

Frontdoor Defense; San Francisco (CA); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health, dental & vision coverage

Retirement benefits

Learning & development stipend

Generous PTO

Commuter stipend

Job summary

Scale is seeking an Account Based Marketing Lead in San Francisco to own 1:1 and industry-vertical ABM programs for top enterprise accounts. You will partner with enterprise sellers and the Head of Growth Marketing to map stakeholders, align on engagement goals, and orchestrate multi-channel campaigns across ads, direct mail, web, and in-person experiences.

You will leverage ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo/HubSpot), and Salesforce to track engagement and

Qualifications

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing.
• Experience working with enterprise sales teams on joint account planning and stakeholder mapping.
• Hands-on experience with ABM platforms and marketing automation tools, and Salesforce for pipeline tracking.
• Strong analytical skills with the ability to present campaign performance to GTM leadership and senior stakeholders.

Responsibilities

• Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
• Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries.
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.
• Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.
• Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.
• Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
• Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics.

Skills

ABM

B2B marketing

Campaign management

Sales alignment

Analytics

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Account Based Marketing Lead

Design and execute ABM programs for top enterprise accounts across industries

Location: San Francisco, CaliforniaNew York, New YorkSeattle, Washington

Compensation: $158,400 - 198,000 USD / year

About The Role

Account Based Marketing Lead

At Scale, we develop reliable AI systems for the world's most important decisions. Scale's growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts.

You will:

• Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
• Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries.
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.
• Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.
• Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.
• Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
• Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics.

Ideally you'd have:

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
• Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list.
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution.
• Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders.

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

About Us:

At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [e-mail]. Please see the United States Department of Labor's Know Your Rights poster for additional information.

We comply with the United States Department of Labor's Pay Transparency provision.