Senior Account Based Marketing Manager

NextGenEnergyJobs; Northern (KY); Hybrid; USD 116,000 - 196,000; Full time

Job summary

Samsara is seeking an experienced account-based marketing leader to own 1:1 and 1:few ABM programs for a portfolio of Enterprise accounts in a remote U.S. role.

You will partner with Enterprise Sales to plan and execute tailored campaigns, build multi-stakeholder plays, and align marketing with account priorities across digital, content, demand generation, and events. Requires 6+ years in ABM and SaaS marketing; ROI-focused mindset.

Qualifications

• 6+ years in ABM, demand generation for SaaS/high-tech solutions.
• Experience running 1:1 and 1:few ABM programs with channel mix.
• Track record partnering with enterprise AEs and sales leadership on account strategy.
• Ability to navigate complex account and pipeline priorities, balancing resources.
• Clear metrics for ABM impact and handling multi-touch attribution.

Responsibilities

• Own account-based marketing strategy and execution for a portfolio of Enterprise accounts.
• Partner with Enterprise Sales to lead account planning sessions and develop tailored plans.
• Build buying-group plays across stakeholders with personalized content and campaigns.
• Act as a strategic partner to Sales to align marketing with account priorities.
• Coordinate cross-functional teams to bring account programs to life (digital, content, demand gen, field, product, operations).
• Own pipeline reporting and provide measurable impact on pipeline and closed-won with read-outs.
• Manage program budget with accurate cost tracking at the account and play level.

Skills

ABM strategy

Demand generation

Enterprise marketing

SaaS marketing

AI tools

Education

Bachelor's degree

Tools

AI tools

Job description

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams.

Key Responsibilities

• Own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts
• Partner closely with Enterprise Sales teams to lead bi-weekly 1:1 account planning sessions and develop tailored plans for specific accounts
• Build buying-group plays that reach multiple stakeholders on a committee with coordinated, personalized messaging across the buyer's journey
• Act as a strategic thought partner to Sales by identifying opportunities, solving challenges, and aligning marketing effort to account priorities
• Orchestrate cross-functional partners in digital, content, demand generation, field marketing, product marketing, and marketing operations to bring account programs to life
• Own account progression and closed-loop reporting for your portfolio, delivering measurable impact on pipeline and closed-won, with a recommendation attached to every read-out
• Manage program budget with accurate cost tracking at the account and play level

Requirements

• 6+ years of ABM, demand generation, and enterprise B2B marketing, with a focus on SaaS and high-tech solutions."
• Experience building and running 1:1 and 1:few ABM programs - account selection input, buying committee mapping, personalized content and campaign development, and hands-on familiarity with the channel mix (personalized digital, direct mail, account landing pages and content, content syndication, account-level events), including how each is built, costs, and is measured
• Track record partnering directly with enterprise AEs and sales leadership on account strategy, including running account planning sessions that Sales values
• Demonstrated ability to navigate complex account and pipeline challenges, weighing sales priorities, available resources, and channel performance
• A clear point of view on how to measure ABM impact, including how you handle the attribution ambiguity that comes with multi-touch account programs
• Bachelor's degree or equivalent experience
• Experience working with AI tools
• Remote position open to candidates residing in the US
• Strong attention to detail, executive presence, and excellent communication skills, with the ability to influence across all levels of the organization
• A self-starter mindset with strong leadership instincts, sound judgment, and the ability to manage multiple priorities in a fast-changing environment
• A passion for results, measurement, and optimization, with a focus on driving ROI and solving problems proactively
• The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
• $116,322.50
• $195,500 USD
• At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
• Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you're ready to build for the long term and own the outcome, your journey starts here.