Senior Account Based Marketing Manager

Culture Amp; Chicago (IL); On-site; USD 122,000 - 139,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

MacBook and home workspace budget

Five annual social impact days

Medical insurance coverage (US & UK)

Job summary

Culture Amp is seeking a Senior ABM leader to design and scale our global ABM programs across Commercial & Enterprise segments, driving pipeline growth and expansion. You will own 1:Few and 1:Many plays, coordinating paid, owned, and earned channels.

You will partner with Sales, Global & Regional Marketing, and analytics teams to build data-driven campaigns, optimize performance, and champion a high-velocity revenue engine.

Qualifications

• 6+ years of marketing experience, with emphasis on demand generation and enterprise campaigns.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• Strong analytical skills with ability to translate data into executive-ready insights.

Responsibilities

• Define and lead the global ABM program for the Commercial & Enterprise segments with a consistent, personalized experience across channels.
• Architect and execute multi-tiered ABM strategies including 1:Few plays for top accounts, 1:Few industry campaigns, and programmatic 1:Many campaigns.
• Serve as the global owner of the 6sense platform; govern data-driven segment building and automated orchestration.
• Partner with Sales and Regional Marketing Leads to align ABM programs with localized goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics with analytics teams.
• Oversee content creation and messaging tailored to specific target accounts across email, events, paid media, and conversational marketing.
• Conduct market and account research to uncover buying triggers and translate insights into ABM playbooks.

Skills

ABM strategy

Demand generation

Cross-functional collaboration

Data analysis

Communication

Global mindset

Revenue focus

Tools

Salesforce

HubSpot

Marketo

Looker

Job description

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

The Senior Account-Based Marketing Manager’s mission is to strategically lead and scale Culture Amp’s multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue. The ideal candidate is an expert B2B growth marketer who operates with a high degree of autonomy and possesses strong experience scaling global ABM programs.

As a senior leader within the Global Demand Generation team, you will design and champion our overarching ABM programs. You will own the strategic deployment of 1:few (industry and cohort-aligned), and 1:many (scaled, always-on) ABM programs spanning paid, owned, and earned channels. This role is responsible for the ongoing optimization and account research via the 6sense platform, and will partner closely with Global & Regional leadership to drive high-value New Logo acquisition and support Expansion (Customer) cross-sell motions.

Responsibilities

• Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
• Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
• Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
• Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics alongside marketing analytics teams
• Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
• Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.

What You Bring to Our Camp Skills and Qualifications

• Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
• 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
• Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
• Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
• Strong experience partnering with cross-functional project teams and working in a matrixed environment.
• A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
• Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.

Preferred Qualifications

• Experience with ABM orchestration platforms (6sense certification is highly preferred).
• Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
• Experience launching successful industry-specific (vertical) ABM motions from scratch.
• A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

Base Salary Range (US)

$122,200 - $139,000 USD

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long-term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A MacBook and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.

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Culture Amp is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, colour, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policyhere or contact [e-mail] .