Senior ABM Marketing Manager

Seoulstart; Boston (MA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Datadog in Boston, Massachusetts is seeking a Senior Account Based Marketing Manager to drive new customer acquisition and pipeline growth across the Americas, with a focus on SMB. You will design and execute an integrated ABM strategy spanning paid search, paid social, field programs, events, and third-party digital channels, in close partnership with sales leadership.

This role is a full-funnel, cross-channel mandate with latitude to prioritize channels delivering the greatest impact in a

Qualifications

• Experience leading ABM programs to drive pipeline growth.
• Ability to design and execute multi-channel marketing strategies.
• Proven cross-functional collaboration with sales and product teams.

Responsibilities

• Develop and execute a comprehensive ABM strategy across the Americas.
• Coordinate paid search, paid social, field programs, events and digital placements.
• Partner with sales leadership to prioritize programs and measure impact.

Skills

ABM strategy

Multi-channel marketing

Pipeline generation

Cross-functional collaboration

1:1/1:few/1:many strategies

Tools

Marketing automation

Job description

# Senior ABM Marketing ManagerNew roles land in Following.Boston, Massachusetts, USAPosted 18 days agoApply on Datadog's career page## Job description previewFrom Datadog’s original postingDatadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: • Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more. • Support the design and execution of 1:many, 1:few, and 1:1...