Senior ABM Marketer — Functional Snacking (Remote)

The Hershey Company

Hershey (PA)

On-site

USD 90,000 - 130,000

Full time

12 days ago

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Health & Wellbeing

401(k) plan

Paid time off

Career development

Job summary

The Hershey Company seeks a Senior Associate Manager, Functional Snacking Brand Marketing to identify and accelerate growth opportunities across Hershey's functional snacking protein brands. You will partner across the organization to bring consumer-driven insights to life through innovation, media, creative, design, and commercial activation. The role supports the U.S.

business and is remote eligible. You will combine strategic thinking with strong executional excellence to drive performance

Qualifications

Experience: minimum 3 years of relevant professional experience with leadership, strategy, and project management.
Bachelor's degree required; MBA or master's degree preferred.
Experience with syndicated data sources such as Circana or Numerator is a plus.

Responsibilities

Translate business data, consumer insights, and market learnings into actionable business recommendations.
Monitor business performance and identify opportunities to accelerate demand, improve productivity, and unlock growth.
Lead portions of strategic projects from opportunity identification through execution and performance measurement.
Partner across functional teams to align priorities and drive execution against key objectives.
Lead cross-functional teams in commercialization of innovation, promotions, packaging/design changes, and media initiatives.