Manager, International Brand Marketing & Innovation

Talantir; Hershey (PA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

The Hershey Company is seeking a Manager of International Brand Marketing & Innovation to translate strategic direction into consumer-focused platforms and drive growth across global markets.

Role requires strong brand-building fundamentals, global collaboration, and proven experience in innovation commercialization and P&L management, with a preference for Hershey’s brands familiarity and Stage-Gate processes.

Qualifications

• Bachelor's degree required; MBA or equivalent marketplace experience highly preferred.
• 7+ years of combined experience in leading CPG/FMCG company with 3+ years in innovation, global experience preferred.
• Brand building mastery with strong marketing fundamentals: insights, equity/positioning, and category growth.
• Experience in innovation project commercialization and portfolio management processes (e.g., Stage-Gate) and related tech.
• Excellent collaboration, communication and influence across senior leadership and regional teams.

Responsibilities

• Implement and activate international marketing & innovation strategy.
• Manage and deliver the 3-year innovation pipelines.
• Commercialize multi-market platforms from ideation to in-market launch.
• Lead complex cross-functional delivery and present updates to executives.

Skills

Brand building

Insights generation

P&L management

Cross-functional collaboration

Innovation commercialization

Education

Bachelor's degree

MBA

Tools

Stage-Gate

Accolade

Financial modeling

Job description

# Manager, International Brand Marketing & InnovationThe Hershey Company•Remote, United StatesFull-timeManager—Posted 2026-03-1811-2021.53 — Product Marketing ManagerSOP Alignment (Top)50%Financial Viability and ROI AssessmentReadiness Match100%0 skill gaps identifiedSOP Signal Score0.2/101 compliance keywords## What Does This Manager, International Brand Marketing & Innovation Role Involve?### Job Location: RemoteHershey, PA preferred. Remote option.### Pay Level: 2BThis position will be posted internally until the close of business onFebruary 20, 2026.### The CompanyHershey offers the opportunity to drive some of the world’s biggest and most iconic brands such as Hershey’s, Reese’s, Kisses, Twizzlers, Pelon and Jolly Rancher. At Hershey, we're more than just a business, we're a team united by our purpose of making more moments of goodness for consumers.Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and take action to drive growth and deliver goals. At The Hershey Company, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth as we believe your personal and professional development is paramount to the success of the team. Hershey’s people-focused mindset is what makes our culture so sweet.Your career. Our business. Together, we’ll make more Moments of Goodness.### The TeamThe Hershey International Team (global excluding USA) is on a journey to double our business over the next 10-years by bringing more moments of goodness around the world through our great products and experiences. You can join the heart of it all as part of the Global Brand Office working with partners all around the world to drive strategy & performance, build global brands and deliver consumer centric products & innovation!### The RoleInnovation is a critical function at the company, responsible for shaping and building holistic growth plans across key regions and brands, acting as a trusted advisor to the Hershey International Leadership Team, helping teams deliver their business ambitions and ultimately driving our purpose of More Moments of Goodness and vision to be a Leading Snacking Powerhouse.As a member of the Hershey Global Brand Office team, the Manager International Brand Marketing & Innovation is accountable for translating the strategic direction of the company into clear consumer-based innovation strategies and initiatives to deliver business growth both short term and in the 3-5 year horizon.This individual will leverage the power of external knowledge (consumer, category and competitive intelligence) and a thorough understanding of all our internal capabilities and business needs to create and bring to life growth driving innovation platforms across the world. From insights and identification of strategic opportunity areas to ideation and successful commercialization to setting up the proper infrastructure and processes for strong innovation delivery - this individual will work with regional innovation teams to shape the future of Hershey’s and deliver our financial goals.Strategic thinking, complex problem solving and diligent project management are essential to success. They will influence, advise and lead regional marketing and cross functional teams to drive strategy to financial delivery.### Key Responsibilities:Implement and activate international marketing & innovation strategyPartake in insights work to build, understand and translate external consumer, competitive, category + more knowledge into growth driving platforms### Management and delivery of the 3-year Innovation pipelinesCommercialize key multi-market platforms driving ideation to in-market launchLead complex problem solving especially with regards to commercialization / project delivery analyzing and synthesizing information from multiple sources to formulate business recommendations### Develop comprehensive P/Ls on innovation platformsDesign, implement and improve innovation processes and capabilitiesDevelop senior and executive-level presentations (International and regional leadership, Executive Committee updates etc.)Work collaboratively with global cross functional and regional teams### Ideal Experience:Bachelor’s degree required, MBA or equivalent marketplace experience highly preferred; Internal Hershey experience in-lieu of MBA7+ years of combined experience in leading CPG/FMCG company with 3+ years in innovation specifically with global innovation experience preferredBrand building mastery – has experience and demonstrated ability to build brands with strong marketing fundamentals like insights generation, business reviews/assessments, equity/positioning work, brand strategy experience, creative media development and innovation commercializationExperienced in innovation project commercialization and innovation/portfolio management processes (ex. Stage-Gate) and technology (ex. Accolade)Comprehensive understanding of financial metrics and P&L fundamentalsExpert in collaboration, communication and ability to influence### Solutions-oriented and strong project managerThe Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.This role is classified under Product Marketing Manager (O\\*NET 11-2021.53) — view the full career profile for typical tasks, skills, and outlook.