Senior ABM/DBM Marketing Leader - Enterprise/Public Sector

Verizon; Rolling Meadows (IL); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a strategic Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager. You will define targeted ABM/DBM strategies, partner with sales teams to drive account objectives, and lead campaigns that influence key buying committees using AI-driven tools within the Verizon MarTech stack.

You will align with Enterprise and Public Sector leaders to ensure programs meet business targets, design activation assets, and report impact to senior leadership through dashboards.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required.
• Enterprise and/or Public Sector B2B marketing experience.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks that are clear and concise, with a focus on executive design and succinct storytelling.

Responsibilities

• Own and craft ABM/DBM strategic marketing plans aligned to targets.
• Conduct deep account discovery for Enterprise and Public Sector.
• Collaborate with Enterprise and Public Sector Sales leadership to drive shared accountability.
• Design activation programs for targeted ABM/DBM accounts and assets mapped to the customer/buyer journey.
• Leverage AI tools and Verizon MarTech to deliver personalized assets.
• Manage timelines and deliverables; maintain program details and statuses.
• Report progress to peers and senior leadership via dashboards.

Skills

ABM marketing

DBM marketing

Strategic thinking

Sales alignment

Executive communication

Education

Bachelor's degree or 4+ years experience

Tools

AI tools

MarTech stack (Verizon)

Job description

Verizon is seeking a strategic Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager. You will define targeted ABM/DBM strategies, partner with sales teams to drive account objectives, and lead campaigns that influence key buying committees using AI-driven tools within the Verizon MarTech stack.

You will align with Enterprise and Public Sector leaders to ensure programs meet business targets, design activation assets, and report impact to senior leadership through dashboards.