Global Enterprise & Public Sector ABM/DBM Senior Manager

Verizon; Alpharetta (GA); Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

Health and wellness benefits

401(k) matching

Paid vacation days

Parental leave

Job summary

Verizon is seeking a strategic marketer for the Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager role. You will lead 1:1 account-based and deal-based marketing strategies, partnering with sales to win critical accounts.

This role uses AI-driven insights to design activation programs, build buyer-journey assets, and influence buying committees. You will report progress to senior leadership and drive KPIs across reputation, relationships, pipeline, and retention.

Qualifications

• Bachelor's degree or 4+ years of work experience in marketing.
• 6+ years of relevant experience in Enterprise or Public Sector B2B marketing.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks that are clear and concise, with a focus on executive design and succinct storytelling.

Responsibilities

• Own ABM and DBM strategic marketing plans, driving accountability for delivering programs that meet targets.
• Conduct deep account discovery to understand Enterprise and Public Sector buyers and their motivations.
• Collaborate with Enterprise and Public Sector Sales leadership to drive shared accountability for ABM/DBM programs.
• Design activation programs for targeted accounts and build assets mapped to the buyer journey.
• Leverage AI tools and Verizon MarTech stack to deliver personalized ABM/DBM assets.
• Ensure projects are aligned with strategy, managing timelines and status dashboards.
• Report progress to senior leadership on ABM/DBM initiatives via dashboards.

Skills

ABM

DBM

B2B marketing

Executive communication

Campaign management

Education

Bachelor's degree or 4+ years experience

Tools

AI tools

MarTech stack

Job description

Verizon is seeking a strategic marketer for the Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager role. You will lead 1:1 account-based and deal-based marketing strategies, partnering with sales to win critical accounts.

This role uses AI-driven insights to design activation programs, build buyer-journey assets, and influence buying committees. You will report progress to senior leadership and drive KPIs across reputation, relationships, pipeline, and retention.