Hybrid ABM/DBM Marketing Senior Manager — Enterprise Sector

Verizon; Florida; Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

401(k) match

Paid holidays

Personal days

Parental leave

Job summary

Verizon seeks a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager to drive 1:1 account-based and deal-based marketing strategy for key Verizon Business accounts. You will partner with sales and account teams to tailor approaches, influence buying committees, and accelerate opportunities using AI-driven insights.

You will own activation programs, craft assets tied to the buyer journey, and report KPIs to leadership, all in a hybrid work setup with strong collaboration across

Qualifications

• 6+ years of relevant B2B marketing experience in Enterprise/Public Sector
• Experience with Account-Based Marketing (ABM)
• Experience creating and executing marketing programs and campaigns and reporting results to senior leadership
• Experience building presentation decks focused on executive design and storytelling

Responsibilities

• Own and craft ABM/DBM strategic marketing plans to meet business targets
• Conduct deep account discovery for Enterprise and Public Sector buyers
• Collaborate with Sales leadership and account owners to drive ABM/DBM programs
• Design activation programs and assets mapped to customer journeys and personas
• Leverage AI tools and Verizon MarTech stack for personalized marketing assets
• Maintain project alignment with strategy, timelines and deliverables
• Report progress and impact of ABM/DBM initiatives to leadership

Skills

ABM marketing

DBM marketing

Strategic marketing

Cross-functional collaboration

Executive communication

Education

Bachelor's degree or 4+ years experience

Tools

AI tools

MarTech stack

Job description

Verizon seeks a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager to drive 1:1 account-based and deal-based marketing strategy for key Verizon Business accounts. You will partner with sales and account teams to tailor approaches, influence buying committees, and accelerate opportunities using AI-driven insights.

You will own activation programs, craft assets tied to the buyer journey, and report KPIs to leadership, all in a hybrid work setup with strong collaboration across