Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager

Verizon; Cary (NC); Hybride; USD 105 000 - 201 000; Plein temps

Avantages offerts par ce poste

Health & Wellness benefits

401(k) Matching

Paid time off

Résumé du poste

Verizon is seeking a strategic Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager. You will define the right ABM/DBM approach, partner with Verizon sellers and account teams, and drive targeted wins in the Business segment.

You will build sophisticated campaigns, work with leadership to measure outcomes, and leverage AI-driven insights to optimize contact discovery, opportunities, and win rates across complex buying committees.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in Enterprise/Public Sector B2B marketing.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks focused on executive design and storytelling.

Responsabilités

• Own and craft ABM/DBM strategic marketing plans with clear business targets.
• Conduct deep account discovery to understand Enterprise and Public Sector buying motions.
• Collaborate with Sales leadership to drive accountability in ABM/DBM success.
• Design activation programs for targeted ABM/DBM accounts and map assets to buyer journeys.
• Leverage Verizon's MarTech stack and AI tools to personalize ABM/DBM assets.
• Report progress and impact of ABM/DBM initiatives to leadership via dashboards.

Connaissances

ABM marketing

DBM marketing

B2B marketing

Sales alignment

Executive storytelling

Campaign management

AI tools familiarity

Formation

Bachelor's degree or equivalent

Description du poste

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

As a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager, you'll be the strategic engine delivering 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key accounts within the Verizon Business segment. You will act as a highly specialized individual contributor, partnering closely with Verizon sellers and account teams to define the right approach to deliver on account objectives and drive targeted wins.

Your efforts will directly support Sales account managers, delivering on Reputation, Relationship, Revenue (Pipeline) and Retention KPIs. You will be responsible for defining our ABM/DBM approach by applying defensible account selection criteria, conducting deep account discovery for identified accounts, and developing sophisticated strategies to influence key members of buying committees. Success means using deep insights and AI-driven tools to uncover account intelligence, identify new contacts, create new opportunities, secure new meetings, move opportunities through the funnel faster, and improve the win rate for the accounts in our ABM and DBM programs.

• Owning and crafting well-composed ABM and DBM strategic marketing plans, driving accountability for delivering programs that meet agreed-upon business targets.
• Conducting deep account discovery to understand Enterprise and Public Sector organizations, how they buy technology products, and the key motivators of their buying committee members.
• Working closely and collaboratively with Enterprise and Public Sector Sales leadership and account owners to drive shared accountability in the success of ABM and DBM programs.
• Designing activation programs for targeted ABM/DBM accounts and building or sourcing assets mapped to the customer/buyer journey and aligned with specific personas to help sales identify and accelerate opportunities.
• Leveraging AI tools and the full Verizon MarTech stack to deliver advanced relevance and personalization for all ABM and DBM assets.
• Ensuring all projects are aligned with established strategy, managing timelines and remaining actively aware of program details and deliverable statuses at all times.
• Reporting out to peers and senior leadership on the progress and impact of ABM and DBM initiatives via a regularly-maintained dashboard.

What we're looking for...

You are a strategic marketer who understands the intricacies of B2B technology sales for Enterprise and Public Sector organizations. You know how to map out a complex buying committee and design personalized, multi-touch campaigns that resonate with multiple stakeholders. You are comfortable working shoulder-to-shoulder with sales teams and leveraging the latest technologies to gain an edge.

You’ll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Enterprise and/or Public Sector B2B marketing experience.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks that are clear and concise, with a focus on executive design and succinct storytelling.

Even better if you have one or more of the following:

• Deal-Based Marketing (DBM) experience.
• Ability to analyze results, identify gaps, and successfully pivot strategies to deliver outcomes.
• Ability to build executive-level relationships and drive complex initiatives across matrixed teams.
• Strong understanding of Verizon Business wireless and wireline products.
• Deep familiarity with Enterprise and Public Sector buying motions, including how to identify, map, and influence key buying committee members across numerous industries and verticals.
• Proficiency with AI tools and modern marketing technology stacks to drive personalization and deep account discovery.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.