Senior ABM/DBM Marketing Leader, Enterprise & Public Sector

Verizon; Cary (NC); Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

Health & Wellness benefits

401(k) Matching

Paid time off

Job summary

Verizon is seeking a strategic Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager. You will define the right ABM/DBM approach, partner with Verizon sellers and account teams, and drive targeted wins in the Business segment.

You will build sophisticated campaigns, work with leadership to measure outcomes, and leverage AI-driven insights to optimize contact discovery, opportunities, and win rates across complex buying committees.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in Enterprise/Public Sector B2B marketing.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks focused on executive design and storytelling.

Responsibilities

• Own and craft ABM/DBM strategic marketing plans with clear business targets.
• Conduct deep account discovery to understand Enterprise and Public Sector buying motions.
• Collaborate with Sales leadership to drive accountability in ABM/DBM success.
• Design activation programs for targeted ABM/DBM accounts and map assets to buyer journeys.
• Leverage Verizon's MarTech stack and AI tools to personalize ABM/DBM assets.
• Report progress and impact of ABM/DBM initiatives to leadership via dashboards.

Skills

ABM marketing

DBM marketing

B2B marketing

Sales alignment

Executive storytelling

Campaign management

AI tools familiarity

Education

Bachelor's degree or equivalent

Job description

Verizon is seeking a strategic Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager. You will define the right ABM/DBM approach, partner with Verizon sellers and account teams, and drive targeted wins in the Business segment.

You will build sophisticated campaigns, work with leadership to measure outcomes, and leverage AI-driven insights to optimize contact discovery, opportunities, and win rates across complex buying committees.