Hybrid ABM/DBM Marketing Senior Manager - Public Sector

Verizon

Basking Ridge (NJ)

Hybrid

USD 105,000 - 201,000

Full time

14 days+

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Job summary

Verizon is seeking a strategic Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager to lead 1:1 account-based marketing strategy and programs for key Verizon Business accounts. You will partner with sales teams to define approaches, drive targeted wins, and optimize the funnel using AI-driven insights and Verizon MarTech.

You’ll collaborate with Enterprise and Public Sector leadership to tailor activation plans, measure impact, and accelerate opportunities.

Qualifications

Bachelor's degree or four+ years of work experience.
Six+ years of relevant experience in marketing.
Enterprise/Public Sector B2B marketing experience.
Experience with Account-Based Marketing (ABM).
Experience creating marketing programs and reporting results to senior leadership.
Experience building presentation decks with executive design and storytelling.

Responsibilities

Own ABM and DBM strategic marketing plans, driving accountability for programs hitting business targets.
Conduct deep account discovery to understand Enterprise/Public Sector buyers and buying committees.
Collaborate with Enterprise/Public Sector Sales leadership to drive shared accountability for ABM/DBM success.
Design activation programs for targeted ABM/DBM accounts with assets mapped to buyer journeys and personas.
Leverage AI tools and Verizon MarTech stack for personalized ABM/DBM assets.
Ensure projects align with strategy, manage timelines, and track deliverables.
Report progress and impact of ABM/DBM initiatives to leadership via dashboards.