Semiconductor Industry Marketing Leader

ISU Research Park; Ames (IA); On-site; USD 120,000 - 180,000; Full time

Job summary

Siemens Industry Marketing Manager for Semiconductors US leads GTM strategy and messaging, translating market opportunities into executable campaigns across cross-functional teams. You will shape audience definitions, create high-impact content, and enable sales with industry-focused narratives.

Deliver defines and maintain messaging frameworks, stay ahead of AI, EDA, and manufacturing trends, and drive governance with clear business impact.

Qualifications

• Bachelor’s degree in marketing, business, engineering, or a related field (advanced degree preferred).
• 10+ years in B2B marketing, GTM strategy, product marketing, or industry marketing in semiconductors/EDA.
• Proven track record developing audience strategies, messaging, and sales enablement.

Responsibilities

• Own semiconductor GTM strategy and priorities across segments, personas, and campaigns.
• Lead cross-functional implementation and align delivery teams with business rationale.
• Develop audience strategies and validate persona-to-topic mapping for semiconductor buyers.
• Create industry messaging frameworks and credible, outcome-led narratives.
• Collaborate across industry leaders, solution managers, and sales to align initiatives.
• Drive integrated campaigns from strategy through execution with clear inputs for content.

Skills

Industry Expertise

Technical Agility

GTM Strategy

Executive Storytelling

Data-Driven Mindset

Influence Without Authority

Project Leadership

Business Acumen

Adaptability

Communication

Education

Bachelor’s degree in marketing or related field

Job description

Siemens Industry Marketing Manager for Semiconductors US leads GTM strategy and messaging, translating market opportunities into executable campaigns across cross-functional teams. You will shape audience definitions, create high-impact content, and enable sales with industry-focused narratives.

Deliver defines and maintain messaging frameworks, stay ahead of AI, EDA, and manufacturing trends, and drive governance with clear business impact.