Industry Marketing Manager – Semiconductors US

ISU Research Park; Ames (IA); On-site; USD 120,000 - 180,000; Full time

Job summary

Siemens Industry Marketing Manager for Semiconductors US leads GTM strategy and messaging, translating market opportunities into executable campaigns across cross-functional teams. You will shape audience definitions, create high-impact content, and enable sales with industry-focused narratives.

Deliver defines and maintain messaging frameworks, stay ahead of AI, EDA, and manufacturing trends, and drive governance with clear business impact.

Qualifications

• Bachelor’s degree in marketing, business, engineering, or a related field (advanced degree preferred).
• 10+ years in B2B marketing, GTM strategy, product marketing, or industry marketing in semiconductors/EDA.
• Proven track record developing audience strategies, messaging, and sales enablement.

Responsibilities

• Own semiconductor GTM strategy and priorities across segments, personas, and campaigns.
• Lead cross-functional implementation and align delivery teams with business rationale.
• Develop audience strategies and validate persona-to-topic mapping for semiconductor buyers.
• Create industry messaging frameworks and credible, outcome-led narratives.
• Collaborate across industry leaders, solution managers, and sales to align initiatives.
• Drive integrated campaigns from strategy through execution with clear inputs for content.

Skills

Industry Expertise

Technical Agility

GTM Strategy

Executive Storytelling

Data-Driven Mindset

Influence Without Authority

Project Leadership

Business Acumen

Adaptability

Communication

Education

Bachelor’s degree in marketing or related field

Job description

Industry Marketing Manager – Semiconductors US

We are a leading global software company dedicated to the world of computer-aided design, 3D modeling, and simulation—helping innovative global manufacturers design better products, faster! With the resources of a large enterprise and the energy of a software start-up, we have fun together while creating a world-class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, ensuring our people, our business, and our customers can achieve their full potential.

Position Summary

The Industry Marketing Manager for Semiconductors turns industry strategy, customer insight, and Siemens’ portfolio strengths into focused go-to-market (GTM) priorities, differentiated messaging, executable campaign direction, and high-impact sales enablement materials. Serving as the marketing subject-matter expert for the semiconductor industry, you will connect market opportunities, customer needs, industry priorities, solution capabilities, and business objectives to create actionable strategies that accelerate awareness, engagement, pipeline creation, and revenue growth. Operating as a key integrator across industry leadership, product marketing, sales, technical experts, and implementation teams, success in this role requires both strategic industry leadership and the ability to navigate a complex, matrixed organization while maintaining a razor-sharp focus on customer relevance and business impact.

Key Responsibilities

GTM Ownership & Evolution : Own and continuously evolve the semiconductor go-to-market intent, translating high-level strategy into clear target segments, buying groups, personas, Digital Thread and Solution Domain priorities, and campaign plans.

Cross-Functional Leadership : Act as the industry marketing lead within cross-functional implementation. Bring customer and market relevance to delivery teams, clarify business rationale, surface dependencies and risks, and drive decisions to keep initiatives moving forward.

Audience & Persona Strategy : Lead buyer-audience definitions and validate persona-to-topic mapping to reflect how semiconductor companies organize, buy, and transform.

Messaging & Value Proposition : Develop and maintain industry messaging frameworks and briefs that connect customer challenges to differentiated Siemens value. Translate highly technical input into credible, outcome-led narratives for executive, technical, and operational audiences.

Cross-Functional Collaboration : Partner effectively with industry leaders, solution managers, Digital Thread Factory leads, solution/core marketers, technical experts, and sales to align solution definition, audience strategy, and messaging.

Campaign & Content Direction : Lead integrated campaign definitions from strategy through handoff, providing complete inputs for campaign overviews, prioritized topics, audiences, imperatives, messaging, and content requirements while supporting content creators with clear strategic direction.

Sales Enablemen t: Own the creation and delivery of enablement and go-to-market materials that sellers use because they map directly to real customer priorities. Customer Insight & Market Intelligence: Build a continuous feedback loop through customer conversations, sales interactions, customer advocacy, events, market research, and performance data to validate assumptions and guide investment.

Customer Insight & Market Intelligence: Build a continuous feedback loop through customer conversations, sales interactions, customer advocacy, events, market research, and performance data to validate assumptions and guide investment.

Industry Fluency : Monitor fast-moving semiconductor market and technology developments, including AI and custom silicon, EDA, software-defined development, advanced packaging, silicon photonics, fab/sub-fab digitalization, manufacturing optimization, sustainability, and supply-chain resilience.

Governance & Execution : Resolve ambiguity, escalate gaps in ownership or portfolio readiness with clear business implications, and rigorously document decisions, trade-offs, and next steps.

Evangelism : Represent the semiconductor industry in internal planning, executive reviews, customer engagements, and key industry forums.

What Success Looks Like

Delivery of customer-relevant messaging with the deep technical credibility required by semiconductor audiences.

Tight, measurable alignment across industry, solution, campaign, sales, and technical stakeholders. A focused, evidence-based semiconductor campaign strategy that teams can easily understand and execute.

High adoption of campaigns and enablement assets by sales teams due to their direct connection to real-world buyer challenges.

A trusted, up-to-date industry point of view that adapts to market shifts and sharpens prioritization over time.

Required Skills & Capabilities

Industry Expertise : Deep understanding of the semiconductor industry, its ecosystem, value chain, business models, buying dynamics, and technology trends.

Technical Agility : Ability to quickly grasp complex technical concepts and distinguish enduring customer needs from short-lived market hype.

GTM Strategy : Strong command of go-to-market strategy, segmentation, audience definition, positioning, messaging, and B2B campaign planning.

Executive Storytelling : Exceptional strategic writing and storytelling skills; ability to make complex engineering and software topics clear, differentiated, and relevant across all levels of a customer organization. Data-Driven & Inquiring Mindset: Demonstrated customer mindset and research discipline; skilled at combining qualitative insights, market intelligence, competitive context, and performance data to challenge assumptions and guide decisions.

Data-Driven & Inquiring Mindset: Demonstrated customer mindset and research discipline; skilled at combining qualitative insights, market intelligence, competitive context, and performance data to challenge assumptions and guide decisions.

Influence Without Authority : Proven ability to lead through a global matrixed organization, aligning senior leaders, technical specialists, marketers, sales teams, and external agencies.

Project Leadership : Strong leadership and project management skills, including prioritization, decision framing, dependency management, issue escalation, workshop facilitation, and on-time delivery.

Business & Sales Acumen : Ability to connect marketing choices directly to growth priorities, pipeline requirements, adoption barriers, and seller readiness.

Adaptability : Comfortable thriving in environments characterized by ambiguity and constant change.

Communication : Executive-ready verbal communication and presentation skills, coupled with excellent written English.

Required Qualifications

Bachelor’s degree in marketing, Business, Engineering, or a related field (advanced degree or equivalent relevant experience preferred).

10+ years of experience in B2B marketing, go-to-market strategy, product marketing, or industry marketing, preferably within the semiconductor, EDA, or industrial software environments.

Demonstrated track record of developing audience strategies, messaging frameworks, campaign briefs, thought leadership, sales enablement, and executive presentations.

Extensive experience collaborating with global, cross-functional teams and senior stakeholders in complex, matrixed corporate structures.

Preferred Experience

Experience spanning multiple segments of the semiconductor value chain, or successfully bridging EDA, systems engineering, simulation, lifecycle management, and manufacturing narratives.

Hands-on experience supporting both overarching GTM strategy and integrated tactical campaigns.

An established professional network within the semiconductor ecosystem, with strong familiarity with major industry events, associations, and the media landscape.