SEM Marketing Analyst: Data-Driven PPC Growth

Publicis Groupe; New York (NY); On-site; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401(k) plan

Paid time off

Job summary

Digitas, part of Publicis Groupe, is seeking a Search Marketing Analyst in New York to manage and optimize paid search campaigns across Google, Microsoft, and Yahoo. You will help with strategy, planning, and reporting for client campaigns and work closely with internal teams and external partners.

The role emphasizes data-driven decision making, KPI monitoring, and continuous optimization, with opportunities to grow in a dynamic networked experience agency.

Qualifications

• 4-year degree; 1–2 years analytical or digital marketing experience preferred
• Exposure to SEM is a plus
• Strong communication skills and ability to work with cross-functional teams
• Quantitative and research skills with data interpretation capability
• Familiarity with digital advertising space and growth mindset
• Able to build relationships and contribute to team efforts
• Familiarity with prompt-based interaction and generative AI tools is a plus

Responsibilities

• Manage holistic SEM program components: keyword development, ad copy, strategy, trafficking and reporting
• Participate in meetings and document takeaways, next steps
• Aggregate data from multiple sources and draw actionable insights
• Monitor bid strategy, KPIs, budgets and pacing
• Translate client goals into SEM tactics and execute accordingly
• Apply Paid Search best practices and provide optimization recommendations
• Summarize industry trends for stakeholders
• Develop proficiency with SEM platforms, tools and resources
• Create campaign ad copy and tag traffic per rotation instructions
• Assist with performance forecasts and budget allocations
• Collaborate with clients and internal cross-channel teams on reporting
• Foster relationships with internal teams, external partners, and clients

Skills

Analytical thinking

Digital marketing

SEM experience

Communication

Team collaboration

Problem solving

Time management

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Yahoo Gemini

Job description

Digitas, part of Publicis Groupe, is seeking a Search Marketing Analyst in New York to manage and optimize paid search campaigns across Google, Microsoft, and Yahoo. You will help with strategy, planning, and reporting for client campaigns and work closely with internal teams and external partners.

The role emphasizes data-driven decision making, KPI monitoring, and continuous optimization, with opportunities to grow in a dynamic networked experience agency.