Segment Marketing Manager, Infrastructure & Underground Construction

JMJ PHILLIP; Malvern (Chester County); On-site; USD 133,000 - 215,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Benefits package

Travel across North America

Job summary

JMJ PHILLIP is seeking an experienced Segment Marketing Manager for Infrastructure & Underground Construction to drive growth by shaping market intelligence, product portfolio strategies, and customer-focused marketing initiatives.

This strategic role partners with cross-functional teams across product management, engineering, sales, and operations to identify opportunities and deliver solutions for long-term success in infrastructure markets.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Liberal Arts, or a related field.
• Minimum of 15 years of experience in marketing, product management, business strategy, or related leadership roles.
• Experience within commercial, industrial, civil construction, infrastructure, or related industries.
• Proven ability to conduct market research and translate insights into business strategies.
• Strong project management and organizational skills.
• Excellent analytical, communication, and presentation abilities.
• Experience collaborating within large cross-functional or matrix organizations.
• Ability to travel approximately 25–40% as required.
• Strong relationship-building and stakeholder management skills.

Responsibilities

• Develop deep insights into infrastructure and underground construction markets, customer segments, and industry trends.
• Conduct primary and secondary market research, including customer interviews, jobsite visits, and competitive analysis.
• Identify customer needs, market opportunities, and barriers to adoption.
• Present actionable recommendations that support business growth strategies.
• Collaborate with product management, engineering, and business leaders to develop market-driven product strategies.
• Support new product development and portfolio expansion initiatives.
• Help prioritize product enhancements based on customer feedback and market demands.
• Contribute to business cases and strategic product roadmaps.
• Develop market-driven value propositions and positioning strategies.
• Support go-to-market initiatives, product launches, and demand generation campaigns.
• Collaborate with marketing teams to create sales tools, case studies, technical content, presentations, webinars, and promotional materials.
• Strengthen customer engagement through targeted marketing communications.
• Coordinate activities required for product qualification and approval within target markets.
• Develop standardized processes that streamline qualification efforts.
• Work with internal teams to support successful product adoption and market expansion.
• Lead cross-functional initiatives involving sales, product management, engineering, marketing, and operations.
• Build alignment among stakeholders to achieve strategic business objectives.
• Facilitate regular project reviews and monitor progress toward key initiatives.
• Drive collaboration while balancing priorities across multiple business units.
• Manage multiple strategic initiatives while ensuring deadlines and objectives are met.
• Monitor project performance and identify opportunities for continuous improvement.
• Track market trends and measure the effectiveness of marketing initiatives.
• Support leadership with strategic planning and business performance insights.

Skills

Market research

Cross-functional leadership

Project management

Stakeholder management

Communication

Presentation skills

Strategic planning

Analytical skills

Travel readiness

Education

Bachelor's degree in Marketing, Business, Engineering, Liberal Arts, or a related field

Job description

We are seeking an experienced Segment Marketing Manager, Infrastructure & Underground Construction to drive growth by developing market intelligence, shaping product portfolio strategies, and creating customer-focused marketing initiatives. This strategic role partners with cross-functional teams to identify market opportunities, strengthen competitive positioning, and deliver solutions that support long-term business success in infrastructure and underground construction markets.

Position Responsibilities

Market Intelligence & Strategic Research

• Develop deep insights into infrastructure and underground construction markets, customer segments, and industry trends.
• Conduct primary and secondary market research, including customer interviews, jobsite visits, and competitive analysis.
• Identify customer needs, market opportunities, and barriers to adoption.
• Present actionable recommendations that support business growth strategies.

Product Portfolio Strategy

• Collaborate with product management, engineering, and business leaders to develop market-driven product strategies.
• Support new product development and portfolio expansion initiatives.
• Help prioritize product enhancements based on customer feedback and market demands.
• Contribute to business cases and strategic product roadmaps.

Marketing Strategy & Customer Engagement

• Develop compelling value propositions and market positioning strategies.
• Support go-to-market initiatives, product launches, and demand generation campaigns.
• Collaborate with marketing teams to create sales tools, case studies, technical content, presentations, webinars, and promotional materials.
• Strengthen customer engagement through targeted marketing communications.

Product Qualification & Market Expansion

• Coordinate activities required for product qualification and approval within target markets.
• Develop standardized processes that streamline qualification efforts.
• Work with internal teams to support successful product adoption and market expansion.

Cross-Functional Leadership

• Lead cross-functional initiatives involving sales, product management, engineering, marketing, and operations.
• Build alignment among stakeholders to achieve strategic business objectives.
• Facilitate regular project reviews and monitor progress toward key initiatives.
• Drive collaboration while balancing priorities across multiple business units.

Project & Performance Management

• Manage multiple strategic initiatives while ensuring deadlines and objectives are met.
• Monitor project performance and identify opportunities for continuous improvement.
• Track market trends and measure the effectiveness of marketing initiatives.
• Support leadership with strategic planning and business performance insights.

Prerequisites

• Bachelor's degree in Marketing, Business, Engineering, Liberal Arts, or a related field.
• Minimum of 15 years of experience in marketing, product management, business strategy, or related leadership roles.
• Experience within commercial, industrial, civil construction, infrastructure, or related industries.
• Proven ability to conduct market research and translate insights into business strategies.
• Strong project management and organizational skills.
• Excellent analytical, communication, and presentation abilities.
• Experience collaborating within large cross-functional or matrix organizations.
• Ability to travel approximately 25–40% as required.
• Strong relationship‑building and stakeholder management skills.

Certifications (Preferred, but not Required)

• Project Management Professional (PMP)
• Certified Product Marketing Manager (CPMM)
• Professional Certified Marketer (PCM)
• Certified Market Research Professional (CMRP)
• Lean Six Sigma Green Belt or Black Belt
• Certified ScrumMaster (CSM)

What the Role Offers

• Competitive salary ranging from $133,000 to $215,000, based on experience and qualifications.
• Opportunity to shape growth strategies for a high-priority infrastructure market segment.
• Exposure to cross-functional leadership and executive-level strategic initiatives.
• Collaborative environment focused on innovation, customer success, and continuous improvement.
• Professional development and career advancement opportunities.
• Comprehensive benefits package, including health coverage, retirement plans, paid time off, and wellness programs.
• Opportunity to travel and build strong industry relationships across North America.

Why Malvern?

Malvern offers access to a thriving business community with strong connections to engineering, construction, manufacturing, and technology industries. The area provides excellent professional networking opportunities, a highly skilled workforce, convenient transportation access, and a high quality of life, making it an attractive location for professionals focused on strategic growth and market leadership.