Segment Marketing Lead — Retention & Growth

T-MOBILE USA, Inc.; Overland Park (KS); Hybrid; USD 122,000 - 263,000; Full time

Job summary

T-Mobile USA, Inc. seeks a Base Management leader to own program strategy, KPIs, and marketing efforts for retention, churn, lifecycle, and cross-sell/upsell. Drive value through rate plans, products, and services while coordinating with sales, product, finance, and operations to execute together.

Role emphasizes building business cases, market insights, and strong leadership to align customer needs with market trends and maximize value.

Qualifications

• Bachelor's degree and 7+ years of related work experience or an equivalent combination of education and experience.

Responsibilities

• Develop base strategy and initiatives to achieve KPIs.
• Prepare and implement annual business plans aligned with retention and churn strategies.
• Analyze customer needs and market requirements to define positioning.
• Collaborate cross-functionally to ensure consistent execution across teams.
• Lead and coach a team of segment marketing managers.
• Take on other duties as assigned by management.

Skills

Action Item Management

Business Case Development

Business Decisions

Campaign Management

Cross-Functional Leadership

Customer Retention

Customer Segmentation

Data Analysis

Marketing Analytics

People Management

Strategic Thinking

Value Propositions

Education

Bachelor's Degree and 7 years of related work experience

Job description

T-Mobile USA, Inc. seeks a Base Management leader to own program strategy, KPIs, and marketing efforts for retention, churn, lifecycle, and cross-sell/upsell. Drive value through rate plans, products, and services while coordinating with sales, product, finance, and operations to execute together.

Role emphasizes building business cases, market insights, and strong leadership to align customer needs with market trends and maximize value.