B2B Base Marketing Lead — Hybrid (Seattle/OP)

T-Mobile; Bellevue (WA); Hybrid; USD 129,000 - 234,000; Full time

Benefits offered by this job

Annual bonus

Employee stock grant

401(k) with company match

Paid time off

Job summary

T-Mobile USA, Inc. in the United States is seeking a senior lifecycle marketing leader to drive retention and base management for B2B accounts.

You will plan, create, and produce targeted communications and programs for business decision makers and stakeholders. The role requires developing business cases that consider customer health, lifecycle stage, usage, and market dynamics, aiming to boost retention, adoption, and account value over time.

Qualifications

• Brand management and lifecycle discipline across B2B segments.
• Strong financial thinking and business-case development.
• Experience with lifecycle campaigns and retention strategies.
• Ability to lead cross-functional teams and drive adoption.
• Expertise in customer segmentation and data-driven insights.
• Proficiency in marketing analytics and performance measurement.
• People management and leadership experience.

Responsibilities

• Develop and implement lifecycle marketing plans and business cases to support retention, adoption, and base account growth strategies
• Prepare recommendations for annual business plans and tactical lifecycle strategies to guide B2B base management efforts
• Collaborate with creative, merchandising, advertising teams, and agencies to develop customer communications, adoption messaging, and value propositions
• Partner with marketing planning, analysis, customer insights, and product management to inform retention, adoption, pricing, and product roadmap decisions
• Coordinate cross-functional partnerships with sales, product management, care, and operations to ensure consistent execution and customer experience alignment
• Also responsible for other duties/projects as assigned by business management as needed

Skills

Brand Management

Business Case Development

Lifecycle Marketing

Cross-Functional Leadership

Customer Segmentation

Data Analysis

Marketing Analytics

People Management

Strategic Thinking

Value Propositions

Education

Bachelor's Degree

Job description

T-Mobile USA, Inc. in the United States is seeking a senior lifecycle marketing leader to drive retention and base management for B2B accounts.

You will plan, create, and produce targeted communications and programs for business decision makers and stakeholders. The role requires developing business cases that consider customer health, lifecycle stage, usage, and market dynamics, aiming to boost retention, adoption, and account value over time.