Senior Manager, Base Marketing & Retention

T-Mobile; Overland Park (KS); Hybrid; USD 122,000 - 219,000; Full time

Job summary

T-Mobile is seeking a Base Management leader to own strategy, KPIs, and marketing for base retention, churn, lifecycle, and cross-sell initiatives. You will guide cross-functional teams across sales, product management, finance, and operations to drive growth and customer value.

The role emphasizes end-to-end program strategy, market dynamics, and competitive factors, with a focus on leadership and delivering measurable results in a hybrid office setting in Overland Park, KS or Seattle, WA.

Qualifications

• Bachelor's Degree and 7 years of related work experience.
• 4-7 years B2B program strategy and campaign execution experience.
• 2-4 years People Management experience.
• 4-7 years Experience in marketing, product management or sales.

Responsibilities

• Develop base strategy, initiatives and business case to achieve KPIs.
• Prepare and implement annual business plans aligned with key Base strategies for retention, churn and add a line.
• Analyze customer needs, industry trends, and market requirements to define positioning.
• Collaborate cross-functionally with sales, product management, finance, and operations to ensure consistent execution.
• Lead and provide coaching and direction to a team of segment marketing managers.
• Also responsible for other duties/projects as assigned by business management as needed

Skills

Base management

Campaign management

Cross-functional leadership

Data analysis

Customer retention

Market positioning

People management

Marketing analytics

Business case development

Marketing programs

Education

Bachelor's Degree and 7 years of related work experience

Job description

T-Mobile is seeking a Base Management leader to own strategy, KPIs, and marketing for base retention, churn, lifecycle, and cross-sell initiatives. You will guide cross-functional teams across sales, product management, finance, and operations to drive growth and customer value.

The role emphasizes end-to-end program strategy, market dynamics, and competitive factors, with a focus on leadership and delivering measurable results in a hybrid office setting in Overland Park, KS or Seattle, WA.