Foodservice Segment Marketing Lead

Affinity Group, Sales & Marketing Agency

Tampa (FL)

On-site

USD 120,000 - 170,000

Full time

2 days ago

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Job summary

Affinity Group is seeking a Segment Marketing Manager to lead our foodservice segment strategy across National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military channels. You will manage a small team of Segment Marketing Specialists, aligning segment goals with broader business objectives and driving measurable ROI.

You will translate insights into actionable marketing plans, develop sales tools, and oversee direct communications and segment events.

Qualifications

Bachelor's degree required in marketing or related field.
Minimum 5 years in foodservice segment marketing or related roles.
Experience with direct communications, digital marketing platforms, and analytics.
Strong project management and cross-functional collaboration skills.
Excellent verbal and written communication.
Proficiency in Canva and marketing tech platforms.

Responsibilities

Set segment marketing strategy and direction and prioritize initiatives.
Lead Segment Marketing Specialists (2 direct reports) and coach performance.
Develop and approve cross-client sales tools and enablement training.
Direct DTO communications, eblasts, and AI-driven outreach; review performance results.
Own segment event strategy and execution for ANC K-12 and Unipro conferences.
Own segment marketing performance reporting and ROI-focused insights.