Segment Manager

Intermetro Industries Corp; Wilkes-Barre (Luzerne County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health & wellness

Excellent benefits

Employee development

Great culture

Job summary

InterMetro Industries is seeking a Segment Manager to drive marketing initiatives, product launches, and sales enablement across markets. You will coordinate with Sales, Product, Engineering, and other teams to implement plans that grow the brand and profitability.

The role requires a Bachelor’s degree in marketing and 5+ years of marketing experience, with strong communication skills and a focus on results. Relocation assistance and a health-oriented benefits package are included.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years of experience in marketing.
• Strong written and verbal communication.

Responsibilities

• Develop, implement annual and long-term marketing plans to grow brand and profitability.
• Plan and execute multi-channel marketing campaigns with timing, messaging, resources, and metrics.
• Analyze market, customer, and competitive data; prepare reports and financial models.
• Manage PR, digital marketing, social media, and content initiatives to raise brand awareness.
• Develop sales support materials and launch communications for GTM.
• Coordinate tradeshow and buying group initiatives including strategy and lead management.
• Ensure adherence to InterMetro Code of Business Ethics.

Skills

Marketing strategy

Cross-functional collaboration

Marketing analytics

Lead generation

Education

Bachelor's degree in marketing or related field

Job description

Are you looking for an opportunity to contribute to an innovative, industry leading company? InterMetro Industries is seeking a Segment Manager to join our team.The Segment Manager is responsible for supporting the successful execution of marketing initiatives that drive sales growth and brand awareness across multiple markets. This role coordinates marketing programs, product launches, sales enablement, and customer communications while partnering with Sales, Product Management, Engineering/R&D, and other cross-functional teams to ensure timely and effective implementation of marketing strategies.Primary Responsibilities:1. Develop, recommend, and implement annual and long-term marketing plans that support brand growth, profitability, and market positioning.2. Recommend and execute strategies to generate and cultivate leads, strengthen dealer and rep relationships, and support increased sales performance, exercising independent judgment in identifying opportunities and determining appropriate tactics.3. Plan, execute, communicate, and evaluate marketing campaigns across multiple channels, determining project scope, timelines, messaging, resources, and performance measures to support business objectives.4. Analyze and maintain market, customer, and competitive data and assist in preparing reports, financial models, and performance analyses.5. Conduct research on channel needs, customer needs and competitive issues and offer recommendations on brand and product positioning.6. Recommend, and manage public relations, digital marketing, social media, and content initiatives that increase brand awareness, customer engagement, and market visibility, making decisions regarding content priorities, messaging, and communication channels.7. Develop and maintain sales support materials, programs, e-blasts and tools to increase sales8. Develop launch communication strategies, coordinate cross-functional input, advising the representative network, and ensuring sales and marketing materials support go-to-market objectives for new product launches.9. Assist with tradeshow and buying group initiatives, including pre show strategy, messaging, coordination, post-show communication, and lead management.10. Possesses knowledge and understanding of the InterMetro Code of Business Ethics. Contributes to a workplace environment that is conducive to the maintenance of the Code. Remains alert and sensitive to situations that could result in actions by an employee that are illegal, unethical, in violation of the Code or the policies and procedures that support the Code. Reports actual or perceived violations of the Code or Company policies and procedures for appropriate action.11. Other duties, as assigned.Bachelor’s degree in marketing or related field.5 + years of experience in marketingWhat We offer!Growth potentialAbility to make an impact in an industry leading organizationHealth & wellness offeringsExcellent benefit packageEmployee developmental programsChallenging and fun atmosphere: we love what we do, take pride in our work, and have fun doing it!InterMetro Industries is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.No calls or agencies please. InterMetro Industries will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.Relocation assistance is not available for this position. If you need an accommodation to apply for this position, please email [e-mail].#LI-AL1